Junior Social Media Executive

About The Role

We’re looking for a creative and results-driven Junior Social Media Executive to join our team. If you’re passionate about building online communities, crafting engaging content, and driving impactful campaigns, this is the perfect opportunity for you!

Key Responsibilities:

1. Content Creation & Management:
   1. Develop engaging and visually appealing content for BENO's social media platforms (Facebook, Instagram, LinkedIn, TikTok, etc.)
   2. Write creative captions, posts, and updates to resonate with our audience
   3. Coordinate with the design team to produce graphics, videos, and other multimedia content
2. Social Media Strategy & Execution:
   1. Assist in the development and execution of a social media strategy aligned with BENO's brand objectives
   2. Plan and schedule daily/weekly/monthly social media content calendars
   3. Stay updated with current social media trends, tools, and best practices to keep the content fresh and relevant
3. Community Engagement:
   1. Monitor and respond to social media interactions, comments, messages, and mentions in a timely manner
   2. Build and maintain relationships with followers and industry influencers
   3. Foster online communities to increase brand loyalty and customer advocacy
4. Analytics & Reporting:
   1. Track key social media performance metrics (e.g., engagement, reach, conversion rates)
   2. Provide regular reports on social media performance and suggest improvements based on insights
   3. Use analytics tools to measure and optimize content performance, ensuring social media goals are achieved
5. Campaign Management:
   1. Support the implementation of social media campaigns (e.g., product launches, promotions, brand awareness initiatives)
   2. Collaborate with internal teams to align campaigns with broader marketing initiatives
6. Brand Consistency & Voice:
   1. Ensure that all social media content aligns with BENO's voice, tone, and brand guidelines
   2. Ensure consistency across all platforms while tailoring content to the specific audience of each channel
7. Trendspotting & Innovation:
   1. Research and identify emerging trends, new platforms, and opportunities for BENO to grow its social media presence
   2. Actively seek innovative ways to engage audiences and increase social media impact

Qualifications:

1. Education: Bachelor’s degree in Marketing, Communications, Digital Media, or a related field (or equivalent experience)
2. Experience:
   1. 1-3 years of experience in social media management, content creation, or digital marketing
   2. Experience with social media platforms (Instagram, Facebook, Twitter, LinkedIn, TikTok, etc.) and social media tools (e.g., Hootsuite, Buffer, Sprout Social)
3. Skills & Competencies:
   1. Strong written and verbal communication skills with a flair for creativity
   2. Experience in graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus
   3. Solid understanding of social media trends, algorithms, and best practices
   4. Excellent organizational skills with the ability to manage multiple projects simultaneously
   5. Proactive and results-driven with a passion for digital marketing and social media engagement
4. Personal Attributes:
   1. Detail-oriented and able to work independently or as part of a team
   2. Adaptable and able to thrive in a fast-paced environment
   3. A keen interest in the digital landscape and evolving social media technologies