Junior Paid Media Specialist with Copywriting skills

Junior Paid Media Specialist with Copywriting skills

Junior Paid Media Specialist with Copywriting Knowledge

Full-Time, In-House | Based in Downtown Dubai

Please read the full job description; the application process is mentioned at the end.

Above Digital is a performance-driven digital agency specializing in lead generation and e-commerce revenue growth. With over 20 years of experience, we manage millions in ad spend across hundreds of campaigns for a diverse range of clients. We thrive on creating impactful campaigns that combine creativity with data-driven strategies.

About the Role:

We're looking for aJunior Paid Media Specialist with a good Understanding of Copywritingto join our team in-house at our Downtown Dubai office. This is an immediate-hire position for someone who combines creative thinking with strong analytical skills, understands what makes ad campaigns successful, and is eager to grow deeper into a media buying role.

Responsibilities:

• Campaign Management (Training Provided if needed):Set up, manage, and optimize paid ad campaigns on Meta, Google, and LinkedIn.
• Evaluate Copy and Creatives:Assess ad copy and designs to determine what works and what doesn't. Provide clear feedback and suggestions to the copywriting and design teams.
• Performance Analysis:Monitor and analyze key performance metrics, such as ROAS, CPA, CTR, and customer lifetime value, to identify optimization opportunities.
• Audience Targeting:Develop and refine audience segments to improve targeting accuracy.
• Collaborate with Teams:Work closely with the creative team to ensure all ads align with best practices for performance marketing.
• Reporting:Prepare campaign performance reports with actionable insights for internal and client review.

Requirements:

• Proven experience managing paid media campaigns (Meta, Google, LinkedIn)- Minimum 1 year.
• Bonus: A copywriting background, with the ability to evaluate and provide feedback on ad copy (please include examples in your application).
• Understanding of performance marketing metrics, including ROAS, CPA, and CTR.
• Familiarity with audience targeting, segmentation, and A/B testing.
• Ability to work in a fast-paced, collaborative environment.
• Strong analytical and critical-thinking skills.

Preferred Qualifications:

• Experience with campaign tracking and tools like Google Analytics.
• Familiarity with tools like Meta Ads Manager or Google Ads Editor.
• Basic design skills (e.g., Canva or Adobe).

What We Offer:

• A collaborative, growth-driven environment in a creative industry.
• Hands-on training and the opportunity to deepen your expertise in performance marketing.
• Opportunities to advance into senior roles as you grow your skills and contribute to our success.
• Work on diverse campaigns across industries, gaining exposure to cutting-edge strategies.

How to Apply:

We only consider applications that follow the instructions below. This ensures we hire candidates who pay attention to detail and follow through with tasks.

To apply:

• Email your application to [Confidential Information]. If you cannot see the email here visit our website https://www.abovedigital.com and click on the Contact us button in the menu.
• Use the subject line: Application for Junior Paid Media Specialist - [Your Name] (e.g., Application for Junior Paid Media Specialist - Sarah Ahmed).

In your email, please include:

• Your resume in PDF format.
• A brief response to the below questions:
• Q. Can you share an example of an ad campaign you admire (from any brand), and explain why you think it was successful
• Q. What's one skill or experience you bring to this role that you think will make the biggest impact at Above Digital
• Feel free to send us a Loom/Zoom video recording answering the above questions to give us a better sense of your personality and thought process (this is optional but highly encouraged).
• Examples of your ad copywriting work or links to campaigns you've managed (if available).

Important: Be sure to follow the instructions above to ensure your application reaches us.

Location:Downtown Dubai, UAE (in-house role, full-time).