Job Description General Manager, Marketing

ARISE Integrated Industrial Platforms provides world-class ecosystems across Africa, contributing to the continent's industrialisation agenda and enhancing manufacturing competitiveness.

We are driven by the pursuit of green growth; our ambition is to unlock the continent's industrial potential while neutralising our carbons emissions and climate impact.

Benin Textile Corporation (BTC) Benin / West Africa

A State-of-the-Art Vertical Integrated mill producing Knit Apparels for International Brands & Retailers by transforming locally grown traceable Cotton through sustainability led production processes.

Benin Textile Corporation is majorly invested by Arise group, which is a Pan African Industrial Eco-System developer, who designs, builds & Operates Industrial zones across 12 countries in Africa.

BTC offers to its renowned clientele, a Carbon light, Integrated supply chain delivering speed, agility alongside a duty-free access to the markets of USA & Europe.

Producing a wide spectrum of yarns (10's to 45's), Fabrics (Single Jersey, Pique, Fleece, Terry, Ribs), Garment styles (T shirts, Polo's, Hoodies, Zipper jackets, Bottoms, Shorts, Sleepwear, Briefs/Trunks) & an array of value added processes (Yarn dyeing, Printing, Embroidery, Laundry), it boosts to provide an exciting mix of Quality, Speed, Reliability & Sustainability in a cost effective way.

Job Objective and Overview

The General Manager/Sr Manager of Marketing will be responsible for the design and implementation of marketing strategy for new client acquisition and business development enabling business growth across the apparel BU of Arise.

Role: General Manager/DGM/Sr Manager Marketing

Industry: Apparel & Textile manufacturing

Department: Marketing & Sales

Employment Type: Full Time, Permanent

Main Responsibilities:

• Generate additional sales of Textiles & Apparels for the group's textile/garment business as per capacities ramp-up.
• Explore new areas of Business development for Textile business across International Markets.
• Development of new products through scanning of recent trends.
• Developing relationships with key decision-makers in target organizations for business development.
• Interfacing with clients to suggest the best products & cultivating relations to develop new & repeat business.
• Direct interaction and continuous communication with Buyers/Agents; keeping them updated time-to-time leading to better customer service and increased business.
• Actively involved in Sales and Marketing, Order execution, New Product Development, Sampling, Sourcing, receivable management with cross-functional teams to meet customer requirements.
• Managing activities pertaining to negotiation/finalization of deals (techno-commercial) for smooth execution of sales & order processing.
• Ensuring targets are achieved/exceeded monthly for profitable sales volume, market share, and other key financial performance objectives.
• Responsible for product planning, launching, competition mapping, brand building, promotions, and pricing strategies.
• Prepare marketing strategy for business expansion, action plan, and increase contribution.

Skills and Qualifications

• Around 15 to 20 years of proven experience leading the Marketing function of a leading Textile company having excellent knowledge of the Textile industry.
• Business Development, Production control, development of costing, planning.
• Should have experience in the entire domain of Export Marketing and International Sales in textile industry.
• Should have good hold on the given international locations and excellent connect with business partners.
• Excellent Team Management Skills.
• Should have hands-on experience in building client relations.
• Should have proven expertise in achieving sales targets.
• Should be good at all technical aspects of Fabric Quality.
• Excellent communication and organizational skills are essential.
• Education: Graduate (preferably in Textiles) and an MBA from a reputed institute.
• Open to International travel across the assigned international locations.