Instore Visual Merchandiser | Nike | UAE

Gulf Marketing Group is one of the Middle East’s leading, family-owned companies. Operating across the GCC, Gulf Marketing Group is a dynamic group boasting a diverse portfolio of retail outlets, brands, and consumer and B2B services across key sectors such as healthcare and pharmaceuticals, sports and fitness, real estate, education, and technology.

About the Role

The candidate is responsible for managing the Visual Merchandising of the store to deliver effective and commercial visual standards, including store layouts and window displays, thereby contributing to the achievement of the brand sales targets.

Responsible for Visual Standards

• Implementation and execution of mannequin styling according to VP directives and current trends to show innovation, detailing, and style.
• Execution of new seasonal VP directives and guidelines – ability to effectively interpret guidelines to store requirements and implement seasonal updates effectively, efficiently, and in line with vision.
• Wall and table visual displays to show innovation and creativity in line with visual concepts.
• Product knowledge on key investments, best sellers, and seasonal key looks.
• POP and mannequin management, including base identification understanding, storage, returns, requests, and care pre-and post-campaigns.
• Implement all visual processes and procedures to deliver best practice across all stores in the area of responsibility.
• Support with BOH management to help service sales floor – POP management/wardrobe imagery/benefit sign management.
• Making VM decisions based on business acumen/performance of best sellers/departments.
• Contribute to photo reports and work with AVMs to create presentation reports and keep visual records of all VM updates and campaigns.

Support Marketing Initiatives

• Review delivery of visual activities against schedules.
• Management and implementation of seasonal marketing updates including wardrobe images and benefit signs.
• Provide line manager and local suppliers (where relevant) with feedback on the quality/content of the visual material. Manage marketing cart, VM costs, and props.
• Execute campaigns/events etc. and work alongside agencies to ensure best practice and correct implementation of campaigns using experience and knowledge.

Self-Management

• Defines performance goals at the start of the year in discussion with the reporting manager and ensures that the goals are achieved during the course of the year.
• Takes ownership of his/her own learning agenda by identifying development needs in consultation with the reporting manager.

Requirements

• A minimum of 1-3 years of experience in Visual Merchandising in a relevant field.