Influencer Marketing Manager MR

Influencer Marketing Manager, MR Responsibilities:

• Spearhead Meta Quest's global creator-centric community strategy across Facebook, Instagram, Twitter, YouTube, TikTok, Discord, Reddit, Twitch, and other relevant platforms to identify and cultivate Creators from or MR/VR audience.
• Create platform-specific strategies including proactive and reactive creator and fan engagement programs.
• Establish processes for Discord community management and activation to achieve lasting results and best practices.
• Collaborate with cross-functional teams (Product Marketing, Creative, Sales, Performance Marketing, Brand Strategy, PR) to develop innovative scaled creator and community management plans.
• Manage agency partners and work closely with customer service and cross-functional teams.
• Analyze and report on scaled creator and Discord community management performance to continuously optimize efforts.
• Operate globally and coordinate initiatives with regional marketing counterparts.
• Develop playbooks to grow and retain the Meta Quest Discord Community.
• Moderate user content and enforce guidelines for a positive, safe environment.
• Expand and promote the Meta Quest Creator Program alongside agency partners.
• Increase awareness of new hardware and software features within the creator program and community.
• Examine community data to identify trends, sentiment, and improvement areas.

Minimum Qualifications:

• 8+ years of social media or community management experience in consumer product categories such as consumer tech, gaming, entertainment, or culture.
• Proven track record of creating successful social & influencer activation strategies.
• Experience leading agency partners and inspiring high-quality work for social channels.
• Strong communication skills with the ability to influence strategic decisions.
• Understanding of social marketing, creator, and content trends.

Preferred Qualifications:

• Bachelor's degree or equivalent marketing experience.
• Experience in innovative consumer product categories like consumer tech and/or AR/VR technologies, gaming, or culture brands.
• Active gamer and advocate for Quest MR/VR technologies.