Head - Product - eCommerce

Job Description: Head of Product & Digital Growth

As a platform lead PM & Digital growth, you will own the Redington customers, partners, and vendors - helping them onboard, engage, transact, retain, and provide a superlative post-transaction customer experience. While PMs attached to each business focus on growing the business, the platform & digital growth head role is a combination of both long-term thinking & driving execution excellence. In this role, you will demonstrate a strong command of enablement technology platforms and the ability to research and recommend new applications and platforms in line with organizational goals. Our next set of businesses will leverage this platform to grow; hence we are rapidly scaling and building products which will help drive behavior change for the existing set of partners first & leverage the product for new markets, customers, and business segments.

Responsibilities

• Define and communicate your product’s vision, execution, goals, and own the results.
• Plan out the product strategy & development roadmap.
• Define and own the business metrics and OKRs for our products.
• Rapidly prototype and execute with the right balance between innovation and best practices.
• Work with outsourced Engineering Teams to create the optimum and agile Product Development lifecycle.
• Build a world-class team of Product Managers, helping them lead their individual scopes.
• Build a team of Account-based marketing - CRM digital marketers for channel partners.
• Cross-functional collaboration with Business.
• Benchmark with the competition and the market.
• Work with UX and design team, technology, and business stakeholders for driving key outcomes.
• Collaborate with Business Teams to identify improvements in areas of order fulfillment, warehousing, and supply chain as well as to build new features, facilitating digital transformation of processes and 3rd party integrations.

Other Functional Skills: Platform Management

• Functional expertise of Marketing Automation Platforms such as Smartech, Adobe Marketing Cloud, SalesForce Marketing Cloud, WebEngage, CleverTap, Moengage.
• Functional expertise in paid media channels including Facebook and Google Ads.
• Managing all communication channels: In-app, Push, SMS, Voice, Paid Media.
• Integration with CRMs / Web Analytics / App Analytics.

Define Business Objectives

• Identify how to increase & measure repeat purchase behavior through automation.
• Identify cross-sell and up-sell opportunities.
• CRM & Loyalty management.
• Understand consumer transaction behavior and conceptualize meaningful segments / clusters.
• Segmentation based on recency, frequency, repurchase, lifetime value, and other transaction variables.
• Ability to come up with statistical models to do more detailed segmentation & clustering.

Journey Design & Communication Development

• Design multi-channel recursive journeys customized for each key consumer segment to influence the entire conversion funnel.
• Identify communication requirements and work with design, content & copy teams to get the right creative communication.
• Set up the journeys using dynamic creative elements to enable personalized communication based on consumer segmentation.

Conversion Funnel Mapping

• Plot the entire conversion process with digital and offline touchpoints & stakeholders.
• Map all key steps in the conversion process and identify drop-off / friction elements.
• Identify reasons for drop-off and communication / nurturing requirements to improve conversion rate at each step.

Reporting & Analysis

• Analyze impact on Consumer LTV as a result of each journey & campaign.
• Derive insights on consumer behavior and plug that as feedback in communication & journey design.

Job Requirements

• Should have 8-10+ years of overall experience, preferably as a PM for at least 5-7 years.
• Experience in Retail E-commerce is required.
• Excellent spreadsheet manipulation and modeling skills.
• Strong understanding of P&L metrics.
• You should be strategic and detail-oriented.
• Exhibiting a strong bias for action to drive tactical wins and enhancements.
• Very strong ability to think and solve from first principles and fundamentals.
• Must be customer-obsessed; you should constantly be on the lookout to find pain points and solve them ground up.
• Should be able to build structure out of ambiguity.
• Data-driven. Base your decisions on facts rather than opinions.
• Have great communication skills; you should be able to crisply communicate a challenge to any stakeholder and derive closure.
• Be an owner; you will be responsible for driving key outcomes through technology and your incessant drive to make things right will define the success of the organization.