About this role We are seeking a highly skilled and experienced Head of Solutions Marketing who will be responsible for developing and executing comprehensive marketing strategies focused on industry/vertical messaging and positioning, as well as driving impactful use case-related campaigns that result in qualified pipeline and revenue.
️ Your responsibilities
Develop and implement strategic marketing plans to effectively position our solutions within specific industries/verticals, ensuring messaging and positioning resonate with target audiences
Conduct market research and analysis to identify industry trends, customer needs, and competitive landscape, leveraging insights to shape marketing strategies and campaigns
Collaborate with cross-functional teams, including sales and customer success to develop compelling messaging and positioning that highlights the unique value proposition of our solutions for different industries/verticals
Create and execute use case-related marketing campaigns that showcase the benefits and success stories of our solutions, targeting specific customer segments and driving lead generation and conversion
Collaborate with the content marketing team to develop high-quality marketing collateral, including whitepapers, case studies, blog posts, and videos, that effectively communicate the value of our solutions in industry-specific contexts
Work closely with the demand generation team to develop and execute targeted marketing campaigns that align with industry/vertical messaging and positioning, driving awareness, engagement, and conversion
Monitor and analyze campaign performance, leveraging data and metrics to optimize marketing strategies and tactics, and provide regular reports and insights to key stakeholders
️ Is this you?
Proven experience (5+ years) in a similar role, specializing in solutions marketing, industry/vertical messaging and positioning
Experience in marketing to Healthcare, Retail, and Finance Services customers
Strong understanding of marketing principles, including market research, segmentation, targeting, and positioning
Demonstrated success in developing and executing marketing strategies and campaigns that drive lead generation and conversion
Excellent written and verbal communication skills, with the ability to craft compelling messaging and positioning for different industries/verticals
Exceptional organizational and project management abilities, with the capacity to handle multiple priorities and meet deadlines in a fast-paced environment
If you are a strategic thinker, a skilled marketer, and have a passion for driving impactful solutions marketing initiatives, we would love to hear from you. Please submit your resume and a cover letter detailing your relevant experience and accomplishments in the field of solutions marketing.
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Benefits
Benefits & perks
Generous PTO, plus company holidays
Medical, dental, and vision coverage for you and your family
Paid parental leave for all parents (12 weeks)
Fertility and family planning support
Early-detection cancer testing through Galleri
Flexible spending account and dependent FSA options
Health savings account for eligible plans with company contribution
Annual work-life stipends for:
Home office setup, cell phone, internet
Wellness stipend for gym, massage/chiropractor, personal training, etc.