Head of Product Marketing

About this role
We are seeking a highly skilled and experienced Head of Solutions Marketing who will be responsible for developing and executing comprehensive marketing strategies focused on industry/vertical messaging and positioning, as well as driving impactful use case-related campaigns that result in qualified pipeline and revenue.

Your responsibilities

• Develop and implement strategic marketing plans to effectively position our solutions within specific industries/verticals, ensuring messaging and positioning resonate with target audiences.
• Conduct market research and analysis to identify industry trends, customer needs, and competitive landscape, leveraging insights to shape marketing strategies and campaigns.
• Collaborate with cross-functional teams, including sales and customer success, to develop compelling messaging and positioning that highlights the unique value proposition of our solutions for different industries/verticals.
• Create and execute use case-related marketing campaigns that showcase the benefits and success stories of our solutions, targeting specific customer segments and driving lead generation and conversion.
• Collaborate with the content marketing team to develop high-quality marketing collateral, including whitepapers, case studies, blog posts, and videos, that effectively communicate the value of our solutions in industry-specific contexts.
• Work closely with the demand generation team to develop and execute targeted marketing campaigns that align with industry/vertical messaging and positioning, driving awareness, engagement, and conversion.
• Monitor and analyze campaign performance, leveraging data and metrics to optimize marketing strategies and tactics, and provide regular reports and insights to key stakeholders.

Is this you?

• Proven experience (5+ years) in a similar role, specializing in solutions marketing, industry/vertical messaging, and positioning.
• Experience in marketing to Healthcare, Retail, and Finance Services customers.
• Strong understanding of marketing principles, including market research, segmentation, targeting, and positioning.
• Demonstrated success in developing and executing marketing strategies and campaigns that drive lead generation and conversion.
• Excellent written and verbal communication skills, with the ability to craft compelling messaging and positioning for different industries/verticals.
• Exceptional organizational and project management abilities, with the capacity to handle multiple priorities and meet deadlines in a fast-paced environment.

If you are a strategic thinker, a skilled marketer, and have a passion for driving impactful solutions marketing initiatives, we would love to hear from you. Please submit your resume and a cover letter detailing your relevant experience and accomplishments in the field of solutions marketing.
Curious to learn more about who we are and how we operate? Visit us here.

Benefits

• Generous PTO, plus company holidays.
• Medical, dental, and vision coverage for you and your family.
• Paid parental leave for all parents (12 weeks).
• Fertility and family planning support.
• Early-detection cancer testing through Galleri.
• Flexible spending account and dependent FSA options.
• Health savings account for eligible plans with company contribution.
• Annual work-life stipends for:
  • Home office setup, cell phone, internet.
  • Wellness stipend for gym, massage/chiropractor, personal training, etc.
  • Learning and development stipend.
• Company-wide off-sites and team off-sites.