Head of Performance Marketing

Bachelor of Business Administration (Management)

Nationality: Any Nationality

Vacancy: 1 Vacancy

Job Description

Our client is a leading luxury brand looking for a Head of Performance Marketing who will be responsible for supporting the strategy, growth, and delivery of core business objectives, including audience development, lead acquisition, and traffic delivery. Reporting to the VP of Digital Marketing, the candidate will oversee a team to achieve these goals. The role requires an analytical, executional, and creative mind to perform analyses, interpret them, and communicate them to a wide audience.

Responsibilities

1. Support the building of a path to grow lead generation
2. Develop and implement marketing funnels
3. Help manage operational functions for new and existing revenue opportunities
4. Institute paid and organic marketing plans for campaign delivery
5. Collaborate with Sales to develop appropriate collateral to include in pitches
6. Manage budget, forecasting, and financial reporting to the leadership team
7. Oversee the delivery efforts for media campaigns running
8. Analyze existing paid and organic delivery methods
9. Optimize marketing efforts to deliver the most qualified users for client's media buys
10. Partner with our Strategy and Analytics team for further campaign optimization
11. Build paid acquisition plans to develop high-quality audiences converting paid users into Everyday Health users
12. Partner internally to identify market and industry trends to develop plans to build strategic audiences for future sold campaigns
13. Drive digital delivery innovation
14. Oversee Budgeting, Forecasting & Reporting

Deliver on the above leveraging:

• Via Paid: SEM, Social, Affiliates, Display, and other acquisition channels
• Via Unpaid: Newsletter, SEO, etc.

What they are looking for

1. Proven: You have 15+ years of experience in marketing, including campaign set-up, segmenting audiences, and analyzing performance. Experience with Google Analytics is preferred.
2. Analytics-obsessed: You're a connector of dots. People know you as the go-to data whisperer. You're able to look at a massive spreadsheet and unpack it for truth, using your exceptionally strong analytical and quantitative skills to guide teams on impactful decisions.
3. Collaborative: You're a cross-functional team player with strong project management and leadership skills, working with an eagle eye for detail and a contagious energy.