Head of Medical MENA (All genders)

Implement and execute Global/ Regional Detailing & Training Strategy and annual objectives in alignment with the marketing strategy, targeting all relevant professional groups (HCPs, Pharmacists, Dermo-Consultants).

Lead and guide the team of detailers to implement the detailing and training strategy, fostering high performance, enthusiasm, and commitment.

Define and implement training programs for detailers and sales representatives to ensure ongoing professional development and enhance Beiersdorf's credibility within the medical community.

Identify and establish strong relationships with Key Opinion Leaders (KOLs) to increase awareness of Eucerin among key professionals.

Lead and engage in KOL local activities, including round tables, advisory board meetings, and clinical studies.

Identify Digital Opinion Leaders (DOLs) and engage with them in digital activities.

Drive local KOL, DOL, medical communication, detailing, eventing initiatives.

Initiate and lead participation in relevant professional fairs and congresses to enhance awareness, build trust, and gain endorsements.

Set and monitor KPIs for detailers' performance, providing necessary training and coaching to improve outcomes and achieve agreed objectives with the support of the CLM tour.

Your Tasks

• Implement and execute Global/ Regional Detailing & Training Strategy and annual objectives in alignment with the marketing strategy, targeting all relevant professional groups (HCPs, Pharmacists, Dermo-Consultants).
• Lead and guide the team of detailers to implement the detailing and training strategy, fostering high performance, enthusiasm, and commitment.
• Define and implement training programs for detailers and sales representatives to ensure ongoing professional development and enhance Beiersdorf's credibility within the medical community.
• Identify and establish strong relationships with Key Opinion Leaders (KOLs) to increase awareness of Eucerin among key professionals.
• Lead and engage in KOL local activities, including round tables, advisory board meetings, and clinical studies.
• Identify Digital Opinion Leaders (DOLs) and engage with them in digital activities.
• Drive local KOL, DOL, medical communication, detailing, eventing initiatives.
• Initiate and lead participation in relevant professional fairs and congresses to enhance awareness, build trust, and gain endorsements.
• Set and monitor KPIs for detailers' performance, providing necessary training and coaching to improve outcomes and achieve agreed objectives with the support of the CLM tour.

Your Profile

• University degree with 6+ years of experience in medical marketing and detailing operations. Experience in the dermo-cosmetic category or pharmaceutical companies with OTC brands is preferred.
• Proven track record in driving business growth.
• Experience in developing and executing medical marketing plans (strategy and implementation).
• Strong ability to lead, motivate, and develop teams across multiple countries and regions.
• Experience in business steering and collaboration with various internal and external stakeholders.
• Proactive, open-minded, team-oriented, and enthusiastic.
• Fluent in spoken and written English and Arabic. French language is a plus.
• Strong presentation and communication skills, with the ability to prepare documents for senior leadership.
• Excellent analytical skills.
• Strategic and conceptual thinker with a data-driven approach.