Head of Marketing - Web3

(Relocation is available for candidates applying from overseas)

A very unique opportunity has arisen in Dubai, to join a first in a global series of hubs designed to support blockchain developers and entrepreneurs.

Whilst my clients name must remain confidential at this stage, they are in partnership with a layer one blockchain company, whose goal is to provide expert resources, advisory, and funding to local Web3 founders and builders as part of a broader push for regional growth.

The Web3 Marketing Manager will lead the marketing efforts both for a Web3 venture studio and their startups.

This will include leading DApp launches, generating traction for successful TGEs, and ensuring effective go-to-market strategies and high user adoption.

The Web3 marketing manager will also lead my clients studio's marketing and brand-building efforts. This role requires expertise in Web3 marketing, Key Opinion Leader (KOL) management, and Web3 community building, as well as a deep understanding of blockchain ecosystems.

The ideal candidate will design and execute comprehensive campaigns, establish strategic partnerships, and drive measurable results across online and offline marketing campaigns.

Responsibilities will include:

• Conduct thorough market research to understand the target audience, competitive landscape, and emerging trends in Web3 and blockchain. Develop data-driven marketing strategies that align with project objectives and timelines.
• Create and implement go-to-market strategies for token launches, focusing on building awareness and driving adoption. Collaborate with internal and external stakeholders to align messaging and ensure successful execution.
• Key opinion leader management & partnerships onboarding, and manage influencers in the blockchain space.
• Develop and execute initiatives to build and engage vibrant Web3 communities across platforms such as Discord, Telegram, and Twitter.
• Oversee the creation of engaging content for social media, blogs, newsletters, and other digital channels. Develop content calendars and ensure timely execution of marketing initiatives.

To be considered for this role, you must hold at least 3 years of experience in Web3 Marketing, with a strong understanding of blockchain ecosystems and tokenomics.