Head of Marketing - Ridesharing

We are seeking an experienced and visionary Head of Marketing to lead all aspects of our marketing strategy and execution. This senior role requires a well-rounded marketing leader who excels in performance marketing, out-of-home (OOH) advertising, brand development, and integrated campaigns that drive growth and engagement at scale.

Key Responsibilities

Marketing Strategy and Leadership

• Develop and execute a comprehensive marketing strategy that aligns with business goals and accelerates growth for both riders and drivers.
• Own the marketing budget, ensuring efficient allocation of resources across channels to maximize ROI and brand impact.
• Lead and inspire a high-performing marketing team, fostering collaboration and a culture of creativity and accountability.
• Collaborate with the executive team and cross-functional leaders to integrate marketing strategies with broader business objectives.

Performance Marketing

• Oversee digital acquisition strategies, including paid search, paid social, display advertising, programmatic, and app marketing.
• Optimize campaigns through data-driven analysis, A/B testing, and continuous performance monitoring.
• Work closely with analytics teams to track key metrics, attribute performance, and forecast growth opportunities.

Brand Development and Storytelling

• Shape and evolve the brand narrative to build trust, loyalty, and awareness among target audiences.
• Design and execute impactful campaigns that position the firm as a leader in urban mobility.
• Develop content strategies that resonate across digital, social, and traditional media channels.

Out-of-Home (OOH) and Offline Marketing

• Lead OOH campaigns, from concept to execution, to increase visibility and drive top-of-funnel growth in key markets.
• Partner with local teams to develop hyper-localized campaigns that connect with diverse communities.
• Leverage offline activations, partnerships, and sponsorships to enhance brand reach and user engagement.

Customer Insights and Market Analysis

• Utilize market research, customer insights, and competitive analysis to refine marketing strategies and identify opportunities for differentiation.
• Monitor rider and driver feedback to continuously improve campaign relevance and effectiveness.

Partnerships and PR

• Work closely with external agencies and partners to amplify marketing efforts and ensure alignment with brand goals.
• Partner with PR teams to manage public communications, crisis response, and media relations.

Qualifications and Skills

• Bachelor's degree in Marketing, Business, or a related field (MBA or equivalent preferred).
• 8+ years of experience in marketing, with a proven track record of leading diverse marketing functions, including performance marketing, brand strategy, and OOH campaigns.
• Strong analytical skills, with the ability to interpret data and drive actionable insights.
• Exceptional leadership and team management skills, with experience building and mentoring high-performing teams.
• Deep understanding of digital advertising platforms, tools, and attribution models.
• Creative thinker with a customer-first approach and a passion for storytelling.
• Experience in high-growth industries (e.g., ridesharing, e-commerce, technology) is highly desirable.
• Excellent communication and stakeholder management skills, with the ability to influence across all levels of the organization.