Head of Marketing / Marketing Manager

Head of Marketing / Marketing Manager BuzzHub

Vacancy

Job Description

The Head of Marketing role usually requires at least 5 years’ work experience within a marketing department and at least 3 years in a management role.

Your day-to-day duties will include:

1. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
2. Design, build and maintain our social media presence
3. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
4. Identify trends and insights, and optimize spend and performance based on the insights
5. Brainstorm new and creative growth strategies
6. Plan, execute, and measure experiments and conversion tests
7. Collaborate with internal teams to create landing pages and optimize user experience
8. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
9. Instrument conversion points and optimize user funnels
10. Collaborate with agencies and other vendor partners
11. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
12. Leading the development of all marketing plans.
13. Ensuring the implementation of effective marketing strategies.
14. Focusing on growing audiences and the uptake for products and services.
15. Reviewing and reporting on all areas of the marketing strategies and its implementation.
16. Developing the corporate brand identity in consultation with senior managers, executives, and partners.
17. Managing creative agencies and retainer partners.
18. Collaborating with senior team members across all departments to uncover insights and create innovative marketing and branding strategies.
19. Identifying ways to grow the marketing department and secure resources.
20. Sourcing talent to ensure the curation and retention of specialist skill sets across your teams.
21. Monitoring, reviewing, and reporting on all marketing activities, results, and Return on Investment (ROI).
22. Conducting strategic marketing analysis that will help guide marketing messages.
23. Overseeing social media planning and execution.
24. Consistently identifying new or expanded revenue opportunities and strategizing the implementation of plans.
25. Conception, development and implementation of marketing plans and strategies, product concepts and promotional programs to drive interest and sales.
26. Working to continuously ensure the company marketing goals are communicated across the entire organization and improving the company’s marketing outreach efforts.
27. Ensuring that all current marketing and copyright regulations comply with accepted professional standards, policies, procedures, and legislation.
28. Promoting and embedding strong and inspirational leadership to the entire team by demonstrating the company’s values and championing the leadership behavior framework.
29. Efficiently managing annual marketing budgets.
30. Routinely sharing strategies, progress, results, learnings, and relevant industry trends, with the broader team.

Desired Candidate Profile

Are you a good fit for a Head of Marketing job?

To thrive as Head of Marketing, you will need to lead the core areas of the marketing department, including digital marketing, web-based content, offline and online media marketing, social media marketing and direct marketing. It would also be good to have the following knowledge and skills:

1. Working knowledge of search engine optimization (SEO), lead generation and digital marketing practices, techniques, and outcome expectations.
2. Experience in leading your teams’ day-to-day duties and responsibilities, as well as project managing larger ad hoc projects.
3. The ability to develop strong relationships with cross departmental team members to enable collaboration, advice sharing, and directional leadership where required.
4. Excellent understanding of regulations, professional standards, policies, procedures, and legislation.
5. The ability to use software packages competently, including Office 365 (Excel, Word, PowerPoint), Dot Digital, Mailchimp, Hootsuite, Sprout Social, Google Business Tools, including Analytics, Keyword Builder, Data Studio, WordPress, HubSpot, Salesforce, SEMrush, Adobe Suite and Vimeo.

Qualifications, Licenses & Certifications needed for a Head of Marketing job

1. Knowledge of WordPress websites
2. Degree or extensive work experience in marketing or a related field
3. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
4. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
5. Experience in optimizing landing pages and user funnels
6. Experience with A/B and multivariate experiments
7. Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
8. Working knowledge of ad serving tools (e.g., DART, Atlas)
9. Experience in setting up and optimizing Google AdWords campaigns
10. Strong analytical skills and data-driven thinking
11. Up-to-date with the latest trends and best practices in online marketing and measurement
12. Background in Marketing, Advertising, or a Business Management related subject.
13. Minimum 5 years’ experience in a marketing role.
14. Minimum 3 years’ experience in a management role.
15. Fluent level of both spoken and written English.

Advantageous but not required:

1. A Chartered Institute of Marketing (CIM) professional diploma
2. Or a qualification from the Institute of Data and Marketing

To be an ideal Head of Marketing, employers will be looking for those who can demonstrate:

1. Strategic thinking and problem-solving abilities.
2. Superior interpersonal and organizational skills.
3. Confidence to use initiative.
4. A positive and approachable manner.
5. Good time management skills and the ability to prioritize.
6. Excellent communication and presentation skills.
7. Adaptability to change.
8. Willingness to embrace new ideas and processes.
9. Interest in developing your own skills and knowledge.
10. The ability to be challenged on your advice and to accept criticism.
11. Able to make quick but rational decisions when working under pressure.