Head of Marketing & E-commerce

The Barrick Group is a diverse conglomerate with operations spanning F&B, retail, HORECA brand management and distribution, food commodities trading, consulting, and light manufacturing. While the GCC remains our primary market, we have also expanded our operations to our home base in Canada.

Job Responsibilities:

Strategic Leadership:

• Develop and implement comprehensive marketing and e-commerce strategies to drive brand growth, customer engagement, and market share.
• Define KPIs and performance metrics for the marketing and e-commerce teams, aligning them with business objectives and revenue targets.
• Collaborate with senior management on overall business strategy and adapt marketing initiatives to reflect changes in market trends and consumer behavior.
• Produce in-house creatives for our retail and food service marketing requirements.
• Create innovative strategies to present our product on shelf, e-commerce, and POS.
• Lead the full process for packaging design, labeling, and branding.
• Support in product development and align with Product Managers throughout the product life-cycle.
• Be the company's main point of contact for all marketing activities and requirements.

Brand Management & Campaign Development:

• Lead the development and execution of integrated marketing campaigns, focusing on brand positioning, product launches, and seasonal promotions.
• Conduct research to introduce new products and effectively promote existing ones across multiple platforms.
• Work with the design and e-commerce teams to create compelling, consistent brand messaging across all touchpoints, including social media, website, and email marketing.
• Collaborate with designers and creatives to bring brand stories to life, enhancing visual identity and brand loyalty.

E-commerce Management:

• Drive the e-commerce strategy, optimizing the customer journey from awareness to conversion, and enhancing user experience on all digital platforms.
• Oversee the selection, implementation, and performance analysis of e-commerce tools and technologies.
• Work with the e-commerce team to track key metrics, such as website traffic and OJUJ branding, making data-driven adjustments to boost performance.
• Oversee all e-commerce platforms, focusing on development, enhancement, and continuous improvement.

Team Leadership and Development:

• Manage and mentor the marketing, e-commerce, and graphic design teams, fostering a culture of creativity, collaboration, and high performance.
• Set clear goals, provide regular feedback, and support professional development to help team members grow in their roles.

Collaboration with Designers and Creatives:

• Act as the primary point of contact between the marketing team and external or internal designers, ensuring projects align with brand standards and business goals.
• Guide creative projects from concept to execution, ensuring quality, consistency, and brand adherence in all materials.
• Coordinate feedback loops between designers, stakeholders, and product teams, ensuring efficient workflows and timely completion of deliverables.

Market and Competitor Analysis:

• Conduct regular market research to stay informed of industry trends, competitor activities, and customer preferences.
• Identify new growth opportunities in the FMCG and e-commerce space, proposing innovative ideas to stay competitive.
• Act as an advisor to top management on necessary changes, proactively driving initiatives to enhance business growth and development.

Budgeting and Financial Management:

• Develop and manage budgets for marketing and e-commerce initiatives, optimizing resources for maximum ROI.
• Track and analyze spending across channels to ensure budget alignment with overall business goals.

Experience:

• 10 years in marketing and e-commerce, with at least 4 years in a leadership role, preferably in the food or FMCG industry.

Qualification and Skills:

• Bachelor's or Master's degree in Marketing, Business Administration, E-commerce, or a related field.
• Proven experience in developing and implementing successful marketing and e-commerce strategies.
• Strong understanding of the food marketing industry, consumer behavior, and market trends.
• Proficiency in e-commerce platforms, digital marketing tools, and analytics platforms.
• Excellent communication, leadership, and project management skills.
• Ability to work collaboratively with designers and the e-commerce marketing team, providing clear direction while encouraging creativity.