Head of Marketing & Communications

Bachelor of Business Administration (Management)

Nationality: Any Nationality

Vacancy: 1 Vacancy

Job Description

Key Duties & Responsibilities

• Develop and execute a comprehensive marketing strategy aligned with the organization's objectives.
• Monitor market trends and competitive activities to identify opportunities for differentiation.
• Plan and oversee the execution of marketing campaigns across digital, print, and other channels.

Brand Management

• Strengthen and manage the organization's brand identity, ensuring consistency across all platforms.
• Develop branding guidelines and ensure adherence by internal and external stakeholders.
• Monitor brand perception and implement strategies to enhance reputation and visibility.

Public Relations

• Build and maintain relationships with media outlets, journalists, and industry influencers.
• Draft press releases, media statements, and other communication materials.
• Manage crisis communications and ensure timely, accurate responses.

Event Management

• Plan, organize, and execute industry events, webinars, and internal town halls.
• Coordinate with cross-functional teams to ensure events reflect organizational values and priorities.
• Measure the impact of events and recommend improvements for future initiatives.

Campaign Management

• Oversee the conceptualization and implementation of marketing campaigns.
• Collaborate with design and content teams to create impactful campaign materials.
• Track and analyze campaign performance metrics to optimize outcomes.

Internal & Stakeholder Communication

• Lead internal communication initiatives to foster employee engagement and alignment.
• Develop communication frameworks for effective stakeholder updates and announcements.
• Collaborate with leadership to communicate organizational milestones and achievements.

Key Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• An MBA or equivalent advanced degree is preferred.
• 10+ years of relevant experience in marketing and communications, with 3+ years in a leadership/Senior management role.
• Demonstrated expertise in brand management, public relations, campaign strategy, and execution.
• A results-oriented leader capable of driving initiatives in a fast-paced environment.
• Strong organizational skills and attention to detail, with a proven ability to manage multiple projects simultaneously.
• Exceptional communication and interpersonal skills, with a collaborative mindset.
• Proficient in digital marketing tools, analytics platforms, and CRM systems.