Head of Marketing

Job Description: Head of Marketing - Ridesharing Company

We are seeking an experienced and visionary Head of Marketing to lead all aspects of our marketing strategy and execution. This senior role requires a well-rounded marketing leader who excels in performance marketing, out-of-home (OOH) advertising, brand development, and integrated campaigns that drive growth and engagement at scale.

Key Responsibilities

Marketing Strategy and Leadership

1. Develop and execute a comprehensive marketing strategy that aligns with business goals and accelerates growth for both riders and drivers.
2. Own the marketing budget, ensuring efficient allocation of resources across channels to maximize ROI and brand impact.
3. Lead and inspire a high-performing marketing team, fostering collaboration and a culture of creativity and accountability.
4. Collaborate with the executive team and cross-functional leaders to integrate marketing strategies with broader business objectives.

Performance Marketing

1. Oversee digital acquisition strategies, including paid search, paid social, display advertising, programmatic, and app marketing.
2. Optimize campaigns through data-driven analysis, A/B testing, and continuous performance monitoring.
3. Work closely with analytics teams to track key metrics, attribute performance, and forecast growth opportunities.

Brand Development and Storytelling

1. Shape and evolve the brand narrative to build trust, loyalty, and awareness among target audiences.
2. Design and execute impactful campaigns that position the firm as a leader in urban mobility.
3. Develop content strategies that resonate across digital, social, and traditional media channels.

Out-of-Home (OOH) and Offline Marketing

1. Lead OOH campaigns, from concept to execution, to increase visibility and drive top-of-funnel growth in key markets.
2. Partner with local teams to develop hyper-localized campaigns that connect with diverse communities.
3. Leverage offline activations, partnerships, and sponsorships to enhance brand reach and user engagement.

Customer Insights and Market Analysis

1. Utilize market research, customer insights, and competitive analysis to refine marketing strategies and identify opportunities for differentiation.
2. Monitor rider and driver feedback to continuously improve campaign relevance and effectiveness.

Partnerships and PR

1. Work closely with external agencies and partners to amplify marketing efforts and ensure alignment with brand goals.
2. Partner with PR teams to manage public communications, crisis response, and media relations.

Qualifications and Skills

1. Bachelor's degree in Marketing, Business, or a related field (MBA or equivalent preferred).
2. 8+ years of experience in marketing, with a proven track record of leading diverse marketing functions, including performance marketing, brand strategy, and OOH campaigns.
3. Strong analytical skills, with the ability to interpret data and drive actionable insights.
4. Exceptional leadership and team management skills, with experience building and mentoring high-performing teams.
5. Deep understanding of digital advertising platforms, tools, and attribution models.
6. Creative thinker with a customer-first approach and a passion for storytelling.
7. Experience in high-growth industries (e.g., ridesharing, e-commerce, technology) is highly desirable.
8. Excellent communication and stakeholder management skills, with the ability to influence across all levels of the organization.