Head of Marketing

We are seeking an experienced and innovative Head of Marketing to lead and drive our marketing strategy in the dynamic cryptocurrency and blockchain industry. As the Head of Marketing, you will be responsible for creating and executing impactful marketing campaigns, enhancing brand awareness, and driving user acquisition. You will collaborate closely with cross-functional teams to position the company as a market leader in Thailand and beyond.

Key Responsibilities

• Marketing Strategy: Develop and implement a comprehensive marketing strategy aligned with the company's business goals and growth objectives.
• Brand Management: Build and strengthen the company's brand identity in the crypto and blockchain ecosystem.
• Campaign Management: Oversee end-to-end execution of digital and offline marketing campaigns to drive user acquisition and retention.
• Content Creation: Lead content strategy, including blog posts, social media, webinars, and educational materials, to engage and inform the target audience.
• Community Engagement: Develop initiatives to foster strong relationships with the crypto community, influencers, and industry stakeholders.
• Analytics & Reporting: Measure the performance of marketing campaigns and adjust strategies based on data insights. Provide regular reports to senior leadership.
• Budget Management: Manage the marketing budget effectively, ensuring optimal allocation of resources.
• Team Leadership: Build, lead, and mentor a high-performing marketing team.
• Partnerships: Identify and develop strategic partnerships to increase brand exposure and business growth opportunities.

Qualifications and Experience

• Education: Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.
• Experience: Minimum 8-10 years of marketing experience, with at least 5 years in a leadership role. Prior experience in crypto, blockchain, fintech, or tech startups is highly preferred.
• Industry Knowledge: In-depth understanding of cryptocurrency, blockchain technology, and related trends.