Head of Marketing

Develop marketing campaigns across multiple channels to acquire new users, while determining what drives efficient, scalable growth.

• Drive user engagement and retention by creating, testing, and optimizing different channels, gathering feedback to give to our product and engineering team.
• Drive content and manage social media teams to galvanize HAL network.
• Build strong customer insights by combining qualitative and quantitative methods.
• Successfully execute campaigns.
• Lead budget management.
• Manage external agency relationships.

Minimum Qualifications:

• 100% Crypto-savvy, also from a product and tech point of view.
• Proven experience in leading marketing campaigns and teams for major SaaS B2B2C startups - be ready to give examples.
• Skilled in multiple digital channels, tools, principles and practices e.g. SEO, Paid search, Display, Google Analytics, A/B testing, and CRM.
• Be extremely comfortable with numbers and what they tell us about our customers, product-market fit, and growth.
• Experience with data analysis and the best tools for retrieving, manipulating, and visualizing data.
• Superior verbal and written communication skills.
• A passion for technology, cryptocurrencies and supporting the growth of this industry.

Other Qualities:

• Inspired by marketing excellence.
• Positive attitude.
• Team player.
• Self-motivated.
• Adaptable.