Head of Marketing

Key Responsibilities:

1. Digital Strategy Development:
   • Lead the creation and execution of comprehensive digital campaigns to drive audience engagement and amplify event impact.
   • Stay updated on industry trends, emerging technologies, and competitor activities to identify opportunities for digital innovation.
   • Oversee the end-to-end management of digital products, from conceptualization to delivery and optimization.
   • Ensure consistency of branding across all digital platforms and products.
2. Community Engagement:
   • Build and nurture a dynamic digital community around key events and initiatives.
   • Foster partnerships with stakeholders, sponsors, and external collaborators to extend reach and engagement.
   • Audience development: Define and map audience segments, leveraging data to create targeted campaigns that resonate with diverse groups.
   • Develop audience personas to align with pain points, aspirations, and interests for effective engagement.
   • Evaluate and integrate technologies (e.g., CRM, social media, website optimization) to enhance operational efficiency.
   • Explore and implement virtual and hybrid event solutions to cater to diverse audience needs.
3. Content and Marketing Campaigns:
   • Plan and execute multi-channel marketing campaigns, including email, social media, and content marketing.
   • Collaborate with PR and media agencies to optimize awareness and registrations for key events.
   • Set up tracking and reporting mechanisms for all marketing activities to ensure continuous improvement.
   • Regularly report progress and performance insights to key stakeholders.
4. Data-Driven Decision Making:
   • Utilize analytics tools to measure the success of digital initiatives and provide actionable insights.
   • Conduct CRM audits and data gap analyses to inform strategies and improve performance.
5. Team Leadership:
   • Inspire and manage a cross-functional digital team to deliver high-quality projects and solutions.
   • Promote a collaborative and innovative work environment to achieve strategic objectives.

The SR Group (Dubai) Limited is acting as an Employment Agency in relation to this vacancy.