Head of Marketing

Head of Marketing

Dubai, UAE

Permanent role

We have recently partnered with a leading player in the Forex trading industry, dedicated to providing top-tier services to clients across the globe. As we help them to expand their footprint in the vibrant Dubai market, we are seeking an innovative and dynamic Head of Marketing to join the team. This is a unique opportunity to be the first marketing person on the ground in the region, driving their marketing strategy and building brand presence locally and internationally.

Job Summary: The Head of Marketing will be responsible for developing and implementing a comprehensive marketing strategy to enhance brand awareness, drive customer acquisition, and establish the business' name as a market leader in the Forex sector. This is a hands-on role that will require deep involvement in digital marketing initiatives while managing key stakeholder relationships to ensure alignment across the organization’s strategic objectives.

Key Responsibilities:

• Develop and execute a multi-channel marketing strategy tailored to the Dubai market, focusing on digital marketing while ensuring alignment with global objectives.
• Design and implement campaigns across various digital platforms, including social media, search engine marketing, email marketing, and content marketing, to engage a global audience.
• Collaborate with cross-functional teams, including sales, product, and compliance, to create integrated marketing initiatives that drive growth and enhance customer experience.
• Build and maintain relationships with key stakeholders and partners to leverage opportunities for brand visibility and collaboration.
• Analyze market trends, competitive landscape, and customer insights to identify opportunities for product and marketing enhancements.
• Track and report on marketing performance metrics, using data-driven insights to optimize campaigns and refine strategies.
• Manage the marketing budget effectively, ensuring maximum ROI on all marketing activities.
• Lead branding efforts, ensuring consistent messaging and positioning across all channels and materials.
• Stay abreast of industry trends and regulatory changes, particularly in the Forex space, to ensure all marketing efforts remain compliant and effective.
• Act as the primary point of contact for regional marketing inquiries and initiatives.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field; a Master’s degree is a plus.
• 5+ years of experience in marketing, with a proven track record in digital marketing strategies.
• Strong hands-on experience in developing and executing integrated marketing campaigns.
• Excellent stakeholder management skills, with experience in collaborating across various functions and levels of an organization.
• Experience in the Forex or financial services industry is advantageous; however, candidates from other sectors (such as technology or e-commerce) will be seriously considered.
• Appreciation for global marketing strategies and the ability to tailor messages for diverse audiences.
• Proficiency in analytics tools and marketing software, with a data-driven approach to decision-making.
• Exceptional communication and interpersonal skills, with a proactive and entrepreneurial mindset.

What We Offer:

• Competitive salary and performance-based bonuses.
• Opportunities for professional development and career progression within a global organization.
• A dynamic, fast-paced work environment in one of the world's leading financial hubs.
• A chance to play a key role in shaping the marketing function of a rapidly growing Forex business.

If you are a self-starter, passionate about digital marketing, and ready to make your mark in the Forex industry, we would love to hear from you!