Head of Marketing

Roles and responsibilities

Marketing Strategy

• Establish and grow all new EV brands in UAE / KSA and driving brand awareness, consideration, and relevance amongst the target audiences.
• Drive market share growth through development of brand equity and improved customer loyalty
• Develop the marketing strategy and execute the marketing plans in UAE / KSA in consistent with the overall global marketing strategy and implementation roadmap. This includes product launches and driving awareness for existing product lines & brand communication
• The main liaison with the EV principals, collaborating with their global marketing teams to understand the global and regional strategic initiatives.
• Managing OEM relationships that result in long-term success for both the OEMs and Al Futtaim, through close collaboration and communication.
• Drive digital-first, consumer centric approach across all aspects of the business together with global team
  

Activation, Campaigns & Social Media

• Create data driven campaign planning processes for all brands in UAE / KSA
• Manage and coordinate external agency partners
• Lead, activate & execute consumer communications across all channels
• Oversee social media, and community management channels
• Develop and execute comprehensive social media strategies to enhance brand visibility and engagement across platforms.
• Sustain a performance measurement framework across key platforms to drive sustainable growth and continuous improvement
• Responsible for financial planning and reporting (paired with KPI framework to deliver campaign attribution/ROI measurement)
• Explore and implement best in class practices from our partner OEM in other markets, as well as across the industry
  

Customer Experience

• Deliver exemplary Customer Experience (CX) across all brand touchpoints by leveraging key brand propositions and assets
• Improving Customer Experience in sales spaces and workshops by supporting Sales and After Sales Front line teams with Merchandizing, Training, & POS materials.
  

PR & Media Relations

• Develop and implement comprehensive PR strategies that align with the Al Futtaim overall marketing objectives.
• Oversee all PR and media relations activities, including media outreach, press releases and media interviews.
• Lead the creation of compelling PR campaigns and initiatives to promote product launches, corporate announcements, and key messages.
  

Team Management

• Create a high growth mindset team
• Drive a talent development system that creates marketing talents who are recruited correctly, developed, coached, and engaged through performance management, learning, development & succession planning.
• Lead a lean and effective Marketing structure & team
• Drive performance of Marketing team through measurable KPIs
• Ensure 100% compliance with Standard Operating Procedures
• Drive Al-Futtaim Values in workplace.
  

Required Skills to be successful:

• Minimum of 15 years' experience in the automotive industry, with a preference for experience in electric vehicles (EVs).
• Extensive experience in branding, CRM, digital marketing, public relations (PR), social media, and events management.
• Strong experience and established relationships with marketing agencies.
• Previous experience in high-growth businesses and start-ups is highly preferable.

Desired candidate profile

You will be reporting to the Managing Director - Elctric Mobility

What equips you for the role:

• A university degree is preferred in Business, Marketing. MBA from a globally recognized business school is highly preferable
• 15 years+ experience in brand, marketing, and product - ideally within the Automotive/ Mobility industry
• Brand expert with experience in building brand equity particularly in new markets with new high value products
• Previous experience in high-growth businesses and start-ups is highly preferable
• Experience delivering strategies with high Customer Centric approach that are customer relationship driven and has developed effective customer relationship and community management program.
• Extensive experience of digital-first marketing strategies
• Strategic and structured business, sales & marketing understanding - long term and short term
• Clear strategic thinking, and ability to create buy-in and influence at a senior level through formalized proposals and business cases.
• Strong generalist marketing and CRM capability
• Product Planning, Pricing, B2C and B2B sales, Advertising offline and online
• Strong communication skills with customers, internal stakeholders, and members of the retail team.
• Ability to lead and motivate others through strong leadership skills, whether through direct line management or via a matrix setup.
• Excellent analytical and agile project management skills
• Oriented, totally customer centric, ability to manage multiple stakeholders.