Head of Marketing

Location: Dubai, UAE

Key Responsibilities:

Digital Strategy Development:

• Lead the creation and execution of comprehensive digital campaigns to drive audience engagement and amplify event impact.
• Stay updated on industry trends, emerging technologies, and competitor activities to identify opportunities for digital innovation.
• Oversee the end-to-end management of digital products, from conceptualization to delivery and optimization.
• Ensure consistency of branding across all digital platforms and products.

Community Engagement:

• Build and nurture a dynamic digital community around key events and initiatives.
• Foster partnerships with stakeholders, sponsors, and external collaborators to extend reach and engagement.
• Define and map audience segments, leveraging data to create targeted campaigns that resonate with diverse groups.
• Develop audience personas to align with pain points, aspirations, and interests for effective engagement.
• Evaluate and integrate technologies (e.g., CRM, social media, website optimization) to enhance operational efficiency.
• Explore and implement virtual and hybrid event solutions to cater to diverse audience needs.

Content and Marketing Campaigns:

• Plan and execute multi-channel marketing campaigns, including email, social media, and content marketing.
• Collaborate with PR and media agencies to optimize awareness and registrations for key events.
• Set up tracking and reporting mechanisms for all marketing activities to ensure continuous improvement.
• Regularly report progress and performance insights to key stakeholders.

Data-Driven Decision Making:

• Utilize analytics tools to measure the success of digital initiatives and provide actionable insights.
• Conduct CRM audits and data gap analyses to inform strategies and improve performance.

Team Leadership:

• Inspire and manage a cross-functional digital team to deliver high-quality projects and solutions.
• Promote a collaborative and innovative work environment to achieve strategic objectives.