Head of Digital Marketing amp Web Developent - Nagaad Trading LLC

Nagaad Organics is a renowned manufacturing company with over 83 years of excellence specializing in premium wildgrown natural and organically certified products. We offer a diverse range of essential oils, natural beauty, personal care, body care, and wellness products. With a global presence in Europe, U.S.A, and GCC & Middle East and a commitment to sustainability, we are dedicated to promoting eco-friendly solutions and supporting local economies.

We are seeking a responsible, talented, and passionate Senior Digital Marketing Expert & Senior Web Developer (Social Media Market Places) to lead our Digital Marketing Department. The ideal candidate will have a strong background and portfolio in web development, particularly with WordPress & Shopify, and a thorough knowledge and experience of implementing digital marketing strategies.

This role demands developing, optimizing, and maintaining our websites, spearheading online engagement, generating leads and sales, and strategically enhancing our digital presence to maximize brand awareness and reach.

Job Overview:

As Senior Digital Marketing Expert & Senior Web Developer (Social Media Market Places), you will focus on enhancing the performance, functionality, user experience, and search engine optimization of our WordPress websites.

This role involves identifying issues, implementing fixes, and continuously improving the site to meet our evolving business needs and improve our online visibility.

Key Responsibilities: Digital Marketing

1. Strategic Development: Develop and execute comprehensive digital marketing strategies to enhance online visibility, boost engagement, and drive sustainable growth.
2. Advertising Campaigns: Plan, launch, and manage high-impact Google and social media advertisements leveraging data-driven insights to drive targeted traffic and maximize sales conversions.
3. Social Media Management: Manage all social media accounts ensuring consistent and engaging content creation, curation, and scheduling that aligns with brand messaging and goals.
4. Campaign Optimization: Continuously monitor and refine digital campaigns including PPC, email marketing, and social media advertising to optimize performance and ROI.
5. Data Analysis: Utilize advanced analytics tools to track website traffic, user behavior, and campaign effectiveness, identifying trends and opportunities for strategic improvement.
6. SEO Implementation: Implement cutting-edge SEO best practices to drive organic traffic and improve search engine rankings.
7. Content Creation: Produce high-quality SEO-optimized content that resonates with target audiences and supports overall marketing objectives.
8. Market Research: Stay abreast of industry trends, competitor activities, and implement emerging digital marketing techniques to maintain a competitive edge and inform strategic decisions.
9. Reporting & Insights: Prepare detailed reports and presentations on campaign performance, providing actionable insights and recommendations to senior management.

Key Responsibilities: Web Development

1. Web Development: Design, develop, and maintain high-performance websites using WordPress, WooCommerce, and Shopify.
2. Custom Application Integration: Develop and integrate custom applications to enhance user experience and site functionality.
3. User-Friendly and SEO Optimization: Ensure websites are user-friendly, responsive, and optimized for SEO.
4. Technical Issue Resolution: Identify and resolve technical issues, implement fixes, and continuously improve the site.
5. Regular Updates and Security Checks: Conduct regular website updates, backups, and security checks.
6. Regular Website Performance Checks: Conduct regular website performance checks and generate reports.
7. Troubleshooting: Troubleshoot and resolve complex web development issues promptly.
8. SEO Implementation: Implement backlinks, SEO best practices including on-page optimization, keyword research, and Meta tag implementation.
9. Website Security: Develop website security by implementing best practices and regular updates.
10. Design Collaboration: Collaborate with designers, content creators, and other developers to enhance website aesthetics and functionality.
11. Responsive Design: Implement responsive design principles to ensure the website is mobile-friendly.
12. Continuous Improvement: Update websites with the latest WordPress updates, plugins, SEO techniques, and industry trends.

Qualifications and Experience:

1. Educational Credentials: Bachelor's degree in Computer Science, Web Development, Marketing, or a related field with relevant certifications in SEO, digital marketing, or web development being a significant advantage.
2. Extensive Experience: Proven strong portfolio as Senior Web Developer and Digital Marketing Expert with 5 years of hands-on experience in WordPress, WooCommerce, Shopify, and app development demonstrating leadership in complex projects and campaigns.
3. Technical Mastery: Advanced proficiency in coding languages with a strong background in building and maintaining sophisticated web applications and e-commerce platforms.
4. Advanced SEO Expertise: Advanced SEO practices including technical SEO, schema markup, and backlink strategies with a proven ability to implement strategies that significantly improve search engine rankings.
5. Tool Proficiency: High-level experience with SEO and analytics tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz including advanced data analysis and reporting capabilities.
6. Strategic Analytics: Proven ability to use data-driven insights to craft and execute comprehensive digital marketing strategies with a focus on optimizing conversion rates, user engagement, and overall ROI.
7. Performance Optimization: Proven track record in optimizing website performance including load times, server response, and overall site speed using techniques such as caching, minification, and CDN integration.
8. Problem-Solving and Debugging: Exceptional problem-solving skills with the ability to quickly diagnose, troubleshoot, and resolve complex web development and digital marketing issues.
9. Design Skills: Proficiency in graphic design software (Adobe Creative Suite or equivalent) with experience in creating visually appealing web elements, advertisements, and marketing materials.
10. Project Management: Strong project management skills with the ability to lead cross-functional teams, manage multiple projects simultaneously, and deliver results on time and within budget.
11. Communication Skills: Excellent communication skills with a demonstrated ability to convey complex technical concepts to non-technical stakeholders and strong leadership qualities to mentor and guide team members.

Personality:

1. Multi-Talented: Possesses a wide range of skills and expertise across different areas effectively applying them to various tasks and projects.
2. Organized & Multitasking: Maintains a structured approach to managing multiple tasks ensuring that deadlines are met and priorities are clearly defined.
3. Detail-Oriented: Pays close attention to detail ensuring high-quality work and minimizing errors.
4. Analytical: Capable of analyzing data to make informed decisions and improve strategies.
5. Adaptable: Flexible and able to adjust to changing priorities and new challenges.
6. Innovative: Always looking for new ways to improve processes and stay ahead of industry trends.
7. Collaborative: Works well with others valuing team input and fostering a cooperative work environment.
8. Communicative: Clearly and effectively conveys ideas and information both verbally and in writing.
9. Problem Solver: Excels at identifying problems and implementing effective solutions.
10. Composed: Remains unflappable and composed avoiding panic and ensuring that stress does not interfere with performance or decision-making.

Benefits:

• Competitive salary and benefits package.
• Opportunity for career growth and development.
• Collaborative and innovative work environment.

References:

Provide five references to provide insights into your skills, work ethic, and previous job performance. Ideally, include references from individuals who have directly supervised or worked closely with you.

Provide a comprehensive portfolio showcasing past projects and successful campaigns.

How to Apply:

Interested candidates should submit their resume, portfolio, and a cover letter explaining why they are a perfect fit for this role to confidential or WhatsApp to.

Job Types: Full-time, Permanent

Pay: AED 3000.00 - AED 6000.00 per month

Ability to commute/relocate:

• Dubai: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Primary (Preferred)

Experience:

• Digital Marketing: 1 year (Preferred)
• Web Development: 1 year (Preferred)

Application Deadline: 30/08/2024
Expected Start Date: 19/09/2024