Head of Digital Marketing

Nazih Group, established in the year 1975, has been in the business serving our customers the finest beauty products. As the pioneer of the beauty industry in the Middle East, Nazih Group offers a 360 solution to salons and beauty professionals along with its vast range of personal care products.

Nazih Group prides itself on having its own professional and retail showrooms as well as business offices across the Middle East and MENA region.

Nazih Group secures and maintains the market's trust and confidence by providing value-added services through its education center and service center, salon design services, and marketing & social media services.

At Nazih, we work in synergy to achieve our vision: ensuring customer satisfaction through a comprehensive range of brands and products, the highest quality of services, and value addition wherever possible.

The Digital Marketing Manager is responsible for leading and strategizing the organization's digital marketing efforts to achieve business goals. The role is pivotal in enhancing the company's online presence, driving engagement, and building strong relationships with customers through innovative and impactful digital content. This position also oversees the production and management of social media content while collaborating with cross-functional teams to ensure campaigns are executed efficiently and effectively.

Responsibilities:

Duties and responsibilities outlined here are not limited to the below tasks and may be subject to change based on business needs and organizational priorities:

1. Create and execute a comprehensive digital marketing strategy aligned with the company's objectives.
2. Identify target audiences and define a roadmap for brand awareness and lead generation.

Campaign Management:

1. Plan, manage, and optimize multi-channel campaigns (e.g., SEO, PPC, social media, email marketing).
2. Analyze campaign performance metrics and adjust strategies to meet KPIs.
3. Lead and mentor a team of digital marketers, content creators, and analysts.
4. Foster collaboration between departments, such as sales, brand marketing, and operations teams.

Analytics and Insights:

1. Monitor and analyze digital marketing trends and tools.
2. Use analytics platforms (e.g., Google Analytics, SEMrush) to measure campaign ROI.
3. Generate actionable insights to improve performance.

Budgeting:

1. Allocate budgets effectively across channels.
2. Optimize spending to maximize reach and conversions.

Brand Management:

1. Oversee the company's online presence, ensuring consistent branding and messaging.
2. Manage crisis communications or negative online feedback.

Emerging Trends:

1. Stay updated on industry trends, tools, and best practices.
2. Experiment with new strategies, such as influencer marketing or AI-driven campaigns.

Key Performance Indicators (KPIs)

Focus on measuring the effectiveness of digital marketing strategies and their contribution to business objectives. Here are the most critical KPIs for the role:

1. Revenue and ROI Metrics

1. Return on Investment (ROI): Revenue generated from campaigns versus the cost of execution.
2. Cost Per Acquisition (CPA): The average cost of acquiring a customer through digital channels.
3. Customer Lifetime Value (CLV): Revenue generated by a customer during their engagement with the company.

2. Website Performance

1. Website Traffic: Total visits, unique visitors, and repeat visitors.
2. Bounce Rate: Percentage of visitors who leave the site after viewing only one page.
3. Average Session Duration: The time users spend on the website per session.
4. Conversion Rate: Percentage of visitors taking desired actions (e.g., purchases, sign-ups).
5. Lead-to-Customer Ratio: Quality of leads and how effectively they convert.

3. SEO and Content Marketing

1. Search Engine Rankings: Visibility of key pages for target keywords.
2. Organic Traffic: Visitors coming from unpaid search results.
3. Backlinks Generated: Number and quality of backlinks to the website.
4. Engagement Metrics: Blog views, time spent on articles, and shares.

4. Social Media Metrics

1. Follower Growth: Increase in followers across platforms.
2. Engagement Rate: Likes, comments, shares, and clicks on social posts.
3. Social Media Traffic: Referrals from social platforms to the website.
4. Customer Sentiment: Feedback and overall brand perception.

5. Paid Advertising

1. Cost Per Click (CPC): The cost of each click in paid campaigns.
2. Click-Through Rate (CTR): Percentage of users who clicked on ads.
3. Impressions and Reach: Total views and unique users reached.
4. Ad Quality Score: A metric for the relevance and performance of paid ads.

6. Email Marketing

1. Open Rate: Percentage of recipients opening the email.
2. Click-to-Open Rate (CTOR): Ratio of clicks to email opens.
3. Unsubscribe Rate: Percentage of users opting out of the email list.
4. Conversion Rate: Email-driven purchases or desired actions.

7. Customer Retention and Engagement

1. Churn Rate: Percentage of customers lost over a specific time.
2. Retention Rate: How many customers are retained over a period.
3. Net Promoter Score (NPS): Customer satisfaction and likelihood to recommend the brand.

8. Budget and Resource Utilization

1. Budget Efficiency: Optimal allocation of resources and staying within budget.
2. Marketing Spend Per Lead: Average expenditure to generate a lead.

9. Innovation and Growth

1. Adoption of New Technologies: Implementation of new tools or strategies (e.g., AI, automation).
2. Campaign Experimentation: Success rate of new or experimental campaigns.

10. Team and Leadership Performance

1. Team Productivity: Output and efficiency of the marketing team.
2. Employee Satisfaction: Team morale and feedback.

Qualifications

1. Bachelor's degree in Marketing, Communications, Media Studies, or a related field.
2. Minimum 7 years of experience in social media management or digital marketing.
3. Proven track record of managing successful social media campaigns and content strategies.
4. Expertise in SEO, SEM, social media, email marketing, affiliate marketing, PR & Influencer, and content strategy.
5. Strong analytical skills and experience with data-driven decision-making.
6. Proficiency with digital marketing tools (e.g., Google Ads, Meta Business Manager, CRM (Hubspot)).
7. Leadership and project management capabilities.
8. Excellent communication and creative thinking skills.