Head of Digital Marketing

Experience: 8+ Years in Digital Marketing in E-commerce

Salary: 35K AED & Benefits

Job Overview:

We are seeking an experienced Head of Digital Marketing to lead our clients digital marketing strategy and execution for their thriving e-commerce fashion brand. The ideal candidate will have a proven track record in digital marketing, specifically within the fashion industry, and substantial experience in the UAE market. This role requires a strategic thinker who can drive brand growth, enhance customer engagement, and increase online sales.

Key Responsibilities:

• Develop and Implement Digital Marketing Strategy: Lead the creation and execution of comprehensive digital marketing strategies that align with business goals and drive growth.
• Team Leadership: Manage and mentor a team of digital marketing professionals, fostering a culture of innovation and excellence.
• Performance Marketing: Oversee performance marketing campaigns across channels such as Google Ads, Facebook Ads, and affiliate marketing to drive traffic and conversions.
• SEO & Content Marketing: Develop and implement SEO and content marketing strategies to improve organic search visibility and engagement.
• Social Media Management: Oversee social media strategies, content creation, and community management to enhance brand presence and customer interaction.
• Email Marketing: Lead the planning and execution of email marketing campaigns, ensuring effective segmentation and personalization to maximize ROI.
• Data Analysis & Reporting: Utilize analytics tools to measure and report on campaign performance, using insights to optimize future strategies.
• Market Research: Stay abreast of industry trends, competitor activities, and market developments, particularly within the UAE.
• Budget Management: Manage the digital marketing budget, ensuring efficient allocation and maximizing ROI.

Qualifications:

• Experience: Minimum of 8 years of experience in digital marketing, with at least 3 years in a leadership role.
• Industry Knowledge: Strong background in the fashion industry, with a solid understanding of e-commerce dynamics.
• UAE Market Expertise: Proven experience in the UAE market, with a deep understanding of local consumer behavior and digital trends.
• Technical Skills: Proficient in digital marketing tools and platforms, including Google Analytics, SEO tools, PPC platforms, and CRM systems.
• Analytical Skills: Strong analytical mindset with the ability to interpret data and translate it into actionable strategies.
• Leadership: Exceptional leadership and team management skills.
• Communication: Excellent verbal and written communication skills, with the ability to present strategies and results to stakeholders.

Preferred Qualifications:

• Experience in luxury or high-end fashion brands.