Head of Data Analytics

Responsibilities

• Provide expertise on key market and category trends including impacts to the business that will guide key strategic decisions
• Assess brand health and marketing tactics via objective quantitative research analytics & in-market tests (e.g. A/B) to help determine the effectiveness of marketing programs
• Leverage findings and trends to find opportunities and make recommendations to the business and the marketing leaders
• Develop global best practices for campaign and brand health KPI measurement across channels and the customer journey
• Influence its adoption across the organization and ongoing use
• Democratize our data by building a web-based data catalog and guiding data governance working with other functions to unify disparate information into a single source of truth for our customers.
• Lead staff in developing and delivering data-driven solutions across the analytical spectrum (descriptive, diagnostic, predictive, and prescriptive)
• Provide subject matter expertise on all things data and analytics to internal as well as external stakeholders by developing compelling actionable insights through quantitative analysis, innovative thinking, and data storytelling
• Partner with Planning teams to support end-to-end audience strategy by onboarding the data sources leveraging advanced Machine Learning techniques to build scale and deploy audiences across various platforms/publishers
• Partner with the Activation team to design and set up A/B tests using best-in-class DOE practices and optimize campaign performance by running descriptive and diagnostic analyses in clean rooms and other analytics platforms
• Design and present decks that communicate data (campaign performance, test results, and ad-hoc analyses) as a compelling narrative
• Design tech infrastructure and data pipelines (ETL, data automation, data querying)
• Partner with client and media partner data science teams to develop new methodologies and utilities

Qualifications

• 15 years of experience working in primary market research or data/analytics
• 5 years of experience leading teams
• Expertise in quantitative market research methods
• Expertise in data governance and analytics
• A whole-brained thinker who combines data with deep empathy and strong storytelling
• Comfort with ambiguity and experience in organizational design
• Strong people leadership skills
• Experience working with interdependent cross-functional and global teams
• Willing and able to travel domestically and internationally as required
• Strategic thinker who approaches challenges with a possibilities and learning mindset