Head of Branding

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Vacancy

1 Vacancy

Job Description

We are seeking a visionary and strategic Head of Branding to lead the development, protection, and consistent application of CUD's brand across all channels and touchpoints. Reporting to the Director of Marketing & Communications, you will shape how the world sees us, elevating our identity, voice, and reputation both locally and internationally.

Key Responsibilities

• Evaluate and strengthen CUD's brand positioning through data-driven insights, strategic planning, and proactive brand protection measures.
• Develop and execute the university's brand strategy across all platforms, ensuring consistent messaging and visual identity.
• Oversee and enforce brand guidelines across internal departments and external communications.
• Lead the visual branding direction including logo, color palettes, photography, and storytelling standards.
• Collaborate cross-functionally with PR, Creative, Digital, Social Media, and Recruitment teams to execute impactful campaigns.
• Manage branding for high-impact campaigns, including those targeting sponsored student enrollment.
• Conduct brand research, perception audits, and competitor benchmarking to optimize visibility and differentiation.
• Champion internal brand engagement through workshops, brand onboarding, and faculty/staff alignment.
• Manage relationships with branding agencies, freelancers, and creative partners to ensure brand-aligned output.
• Monitor performance, KPIs, and ROI of branding initiatives, and drive continuous improvement.

Qualifications & Experience

• Bachelor's degree in Marketing, Branding, Communications, or related field (Master's preferred).
• Minimum 8 years of experience in brand management, with 3+ years in a senior leadership role.
• Proven expertise in brand strategy, identity systems, storytelling, and brand architecture.
• Experience in higher education, nonprofit, or mission-driven organizations is highly desirable.
• Proficiency in visual and digital branding tools and platforms.
• Strategic Thinking & Execution
• Strong Visual and Verbal Brand Acumen
• Cross-Functional Team Leadership
• Creative Storytelling & Innovation
• Data-Driven Decision Making
• Stakeholder Management

Languages

• Required: Fluent in English (verbal and written)