Head of Brand

Company Overview

From the love of gym and community, SQUATWOLF, a gymwear brand was established in Dubai, UAE, in 2016, with a vision to elevate the human experience, lifting the weight of modern life by creating components that help people become stronger.

SQUATWOLF grew exponentially over the following few years, initially in the Middle East, but very quickly on a global scale serving customers and athletes in 100+ countries. SQUATWOLF is all about progress, pushing boundaries, evolving, and constantly striving for better. As part of this journey, we're shaping an elevated Brand Team that will help build the most desirable gymwear brand that inspires people to become stronger.

SQUATWOLF.COM

Role Overview

SQUATWOLF is seeking a Head of Brand to set the strategic direction of the brand and build outstanding brand equity. This is a high-impact leadership role responsible for elevating SQUATWOLF's global desirability, cultural relevance, and brand engagement across multiple markets.

The company is currently focusing its branding efforts on brand storytelling, campaigns, social media, events, community building, and influencer marketing and is looking for someone who can further elevate the brand, expand its positioning into different markets, and oversee brand building across the right channels.

The ideal candidate is a brand visionary and strategic leader—someone who can not only execute but also adapt and scale SQUATWOLF's brand identity across diverse markets, cultures, and consumer segments. This person will be responsible for ensuring cultural and market relevance, and maximizing the impact and efficiency of brand-building investments while applying the brand positioning effectively across different geographies.

Key Responsibilities:

1. Brand Strategy & Market Expansion
   • Ensure that SQUATWOLF's brand positioning is effectively applied across different markets, maintaining consistency while allowing for cultural adaptability.
   • Lead brand equity development, ensuring that SQUATWOLF is perceived as an aspirational, premium, and high-performance gymwear brand.
   • Adapt and refine branding and communication strategies for different markets (e.g., KSA, UAE, Europe, the US) to maximize relevance and engagement.
   • Build a multi-market brand framework, ensuring cultural sensitivities and local nuances are integrated into campaigns and brand messaging.
   • Define the brand voice, identity, and values, ensuring consistency while allowing flexibility for localized activations.
2. Brand Campaigns & Creative Direction
   • Oversee 360-degree brand campaigns that drive awareness, engagement, and loyalty.
   • Set the creative vision for all branding initiatives, ensuring SQUATWOLF stands out in a crowded industry.
   • Lead the creative briefing process, ensuring all campaigns align with brand identity, market trends, and business goals.
   • Work closely with the Creative Team, Performance Marketing, and Founders to ensure branding efforts are data-driven and high-impact.
   • Innovate in brand storytelling—leveraging founder-led content, community-driven narratives, and disruptive campaigns.
3. Social Media & Content Strategy
   • Define and execute a high-impact social media strategy that drives brand engagement, organic reach, and cultural relevance.
   • Develop innovative short-form and long-form content strategies that resonate with different consumer bases.
   • Track and optimize social performance analytics, ensuring strategies are backed by data.
   • Drive a content-first approach, ensuring social media goes beyond promotional messaging to truly engage and inspire.
4. Community, Events & Influencer Marketing
   • Lead community-building initiatives, ensuring SQUATWOLF becomes a movement, not just a brand.
   • Oversee event strategy, ensuring activations align with brand positioning and create memorable brand experiences.
   • Develop and oversee a structured influencer marketing strategy, ensuring collaborations align with brand objectives and market nuances.
   • Identify and onboard top-tier athletes, fitness influencers, and cultural trendsetters in each key market.
   • Ensure influencer and brand collaborations maximize reach and desirability.
5. Brand Investment & Performance Measurement
   • Own and manage brand-building budgets, ensuring maximum impact and ROI.
   • Define key brand performance metrics and track the effectiveness of campaigns, partnerships, and activations.
   • Use data-driven insights to optimize brand investment decisions.
   • Implement processes to measure brand equity growth and long-term impact on business performance.

Requirements:

• 10+ years of experience in brand management, marketing, and strategic brand building, ideally in fashion, athleisure, or lifestyle brands.
• Proven success in applying and expanding brand strategy across multiple international markets.
• Deep expertise in multi-market branding, ensuring campaigns, content, and activations are localized and impactful.
• Strong leadership skills with experience managing multi-functional teams (creatives, social, community, influencer marketing, events).
• Strong financial acumen—able to manage budgets and optimize brand investment ROI.
• Ability to identify and capitalize on cultural trends, making SQUATWOLF a brand people talk about globally.
• Passion for fitness, fashion, and performance-driven branding.

Why Join SQUATWOLF

• Shape the future of a globally expanding, high-performance gymwear brand.
• Ensure the brand's positioning is effectively applied across multiple regions.
• Lead a high-impact team that is redefining brand storytelling in fitness.
• Work at the intersection of culture, community, and disruptive branding.
• Create disruptive brand moments that set trends, not follow them.
• Work with a team that values bold, high-energy, and high-impact creativity.

Apply Now

If you're a brand leader, cultural strategist, and marketing innovator looking to build one of the most desirable fitness brands globally, we'd love to hear from you!