Growth Marketing Manager

Bachelor of Business Administration (Management)

Nationality: Any Nationality

Vacancy: 1 Vacancy

Job Description

Responsibilities

1. Develop and execute growth initiatives to generate high-quality leads throughout the entire funnel, from awareness to conversion to sale, focusing on both inbound and outbound lead generation strategies.
2. Support Sales and Customer Success teams to design and run targeted outbound marketing campaigns (via email, digital ads, and social media), with the objective of generating new leads and converting existing leads into paying clients.
3. Build and manage the entire lead generation process, including top-of-funnel activities, lead qualification, and lifecycle management. This includes implementing and optimizing nurture campaigns to guide leads through the funnel, from Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs).
4. Drive organic traffic growth by overseeing on-page and off-page SEO strategies, including conducting keyword research to identify opportunities for content optimization and improving search rankings.
5. Enhance website performance through user experience improvements, technical SEO audits, and content strategy alignment.
6. Develop and execute SEM (Search Engine Marketing) strategies to ensure paid search campaigns (PPC) are aligned with business goals and deliver maximum ROI.
7. Analyze campaign performance by tracking and reporting on key metrics (e.g., Cost Per Lead, Conversion Rates etc.) and using data to iterate on strategies for continuous improvement. Leverage tools like Google Analytics, HubSpot, and other Martech solutions to monitor traffic, lead flow, and conversion funnels.
8. Manage paid digital advertising channels including Google Ads, social media (LinkedIn, Facebook, Instagram, Twitter), and display networks to generate leads and grow brand awareness.
9. Work closely with the Product Marketing and Content Marketing team to align on messaging, positioning, and content creation to ensure that all campaigns resonate with target audiences and drive demand.

Minimum Qualifications

1. Bachelor's degree in Marketing, Business, Communications, or a related field.
2. Experience in B2B marketing within a fintech or SaaS environment.
3. In-depth experience with digital marketing platforms like Google Analytics, Google Ads, SEMrush etc.
4. Strong understanding of SEO/SEM strategies and execution to drive organic and paid growth.
5. Proven track record of running and optimizing marketing campaigns, especially lead generation and conversion optimization.
6. Experience with marketing automation tools (e.g., HubSpot, Pardot) for email marketing, lead nurturing, and CRM integration.
7. Excellent analytical skills and proficiency in interpreting data to drive actionable insights and decisions.
8. Project management skills with the ability to juggle multiple campaigns and initiatives simultaneously.
9. Strong communication skills to collaborate effectively with internal stakeholders across teams (sales, product, customer success).
10. Results-oriented mindset, with a focus on metrics and KPIs such as MQLs, SQLs, conversion rates, and ROI.

Desired Qualifications

1. Experience scaling growth functions from the ground up, with hands-on knowledge of acquisition channels and growth strategies.
2. Knowledge of A/B testing, conversion rate optimization (CRO), and data-driven experimentation to optimize campaigns.
3. Experience with account-based marketing (ABM) strategies for targeted lead generation in enterprise B2B sales.
4. Experience in lead scoring, nurture workflows, and lifecycle marketing strategies for B2B SaaS.
5. Proficiency in content marketing strategies to drive demand generation through blogs and whitepapers etc.
6. Experience with social media advertising (LinkedIn, Twitter, Facebook) for B2B lead generation and thought leadership.

NB. While we think the above experience could be important, we are keen to hear from people that believe they have valuable experience to bring to the role. If you identify with the team and mission, but not all of our requirements, then please still apply!!