Growth Marketing Manager

About the Client
Our client is a well-funded B2C tech startup. At an exciting nascent stage, the company is gearing up for rapid growth and is seeking a dynamic Marketing Manager to scale user acquisition through a 360-degree marketing approach. The role is pivotal in building the brand and rapidly scaling user acquisition to support business growth objectives.

Key Responsibilities

1. Develop and execute a comprehensive growth strategy focusing on user acquisition, engagement, and retention.
2. Craft a compelling brand strategy, including defining style guides, brand guidelines, vision, and value proposition for short- and long-term goals.
3. Manage and allocate a substantial marketing budget across traditional and digital (SEO, SEM, ASO, Social Media) channels to drive brand awareness and customer acquisition.
4. Oversee agency relationships to ensure performance targets and KPIs are met.
5. Collaborate with founders, sales, and product teams to align marketing strategies with overall business objectives.

Candidate Requirements

1. 5-10 years of experience in B2C marketing, preferably in tech startups.
2. Proven track record of driving rapid user acquisition and scaling growth.
3. Expertise in managing large marketing budgets with a focus on ROI.
4. Strong leadership and agency management skills.

Incentives

This position offers a highly competitive compensation package, including an attractive incentive structure tied to achieving annual user acquisition targets.

Skills

marketing, digital marketing, growth marketing, performance marketing, social media management, brand management