Growth & Data Specialist

Do you crave the thrill of hyper-growth? Are you a data-driven marketing expert obsessed with user acquisition and retention? If you dream in KPIs and wake up strategizing A/B tests, then this Growth & Data Specialist role might be your perfect match!

We're on a mission to revolutionize money transfers, making it seamless and affordable for users to send money home. As our Growth & Data Specialist, you'll be the mastermind behind scaling our app's adoption, user engagement, and most importantly, revenue.

Responsibilities:

• Develop and execute data-driven growth plans to skyrocket money transfer user adoption, retention, and ultimately, revenue.
• Analyze user behavior and app performance metrics to uncover actionable insights that will improve app monetization and user engagement.
• Develop and execute segmentation strategies to target users with personalized offers and promotions aimed at increasing in-app purchases and revenue generation, particularly related to international money transfers.
• Track and analyze key performance indicators (KPIs) like ARPU, conversion rates, and retention metrics. These are your north star for maximizing app revenue.
• Continuously test and optimize campaigns using both quantitative and qualitative data to achieve exceptional results.
• Present your findings, insights, and recommendations with data-driven confidence. Be the voice that drives key decision-making and prioritizes growth initiatives effectively.
• Partner with marketing, data, and product teams to craft and execute high-impact campaigns.
• Conduct data analysis to extract insights on user behavior, product usage, and market trends.
• Develop and sustain thorough dashboards to monitor Growth Funnel (AARRR) key performance indicators.

Objectives:

• Objective 1: Boost international money transfer user base by 30% by Q4 via targeted campaigns and in-app incentives.
• Objective 2: Improve average revenue per user (ARPU) by 15% by Q4 through user segmentation, personalized offers, and A/B testing of monetization strategies.

Your Profile:

• 2+ years of experience in app growth (B2C), ideally within a fast-paced startup environment.
• Proven track record of growing user bases and revenue through innovative growth strategies.
• Proficient in SQL with strong analytical skills and experience in data handling.
• Excellent understanding of user acquisition and retention best practices.
• Proficient in data visualization tools, particularly Power BI, with a demonstrated ability to create insightful and visually appealing dashboards.
• A knack for storytelling with data; you can translate insights into actionable recommendations.
• A collaborative spirit with a passion for building and inspiring teams.
• Customer-centric mindset; you make decisions based on user insights.

If you are passionate about building value with innovative solutions, thrive in a collaborative environment, and are committed to delivering high-quality software, we invite you to join our team at Edenred. Apply now and be part of our exciting journey!