PureBorn is a large, diversified business conglomerate operating in the trading industry. Since the established date, the company has transformed into a front-runner in multiple business sectors and has tackled heavy-duty challenges on the road to success.
ESSENTIAL JOB ROLE & RESPONSIBILITY:
Influencer Strategy Management: You'll be responsible for crafting and executing influencer marketing strategies globally, considering the budget.
Influencer Management: Manage paid influencers globally by sourcing those who best fit our brand, overseeing deliverables, content approval, contracts, negotiations, and tracking data.
Social Media Knowledge: Strong knowledge of social media platforms and trends is essential.
Event Planning: Create and execute a 12-month European event calendar, manage event logistics, and ensure alignment with brand objectives and goals.
Affiliate & Digital Marketing: Knowledge in this area is required.
Collaboration: Work alongside the marketing manager, trade marketing manager, and the full marketing team to create marketing presentations.
Brand Partnerships: Develop and maintain strategic brand partnerships, foster partner relationships, and evaluate partnership effectiveness.
B2B Marketing & Communications: Drive B2B marketing initiatives, create engaging communications like newsletters, and keep partners informed of company updates and opportunities.
Public Relations: Contact international and local media, managing public relations efforts to enhance the brand's image and reach.
LinkedIn Management: Curate a 3-month pre-planned content plan and oversee communication and posts on LinkedIn, managing the brand's presence on the platform to engage with the audience effectively.
JOB SKILLS & QUALIFICATIONS:
Familiarity with influencer marketing tools and platforms.
Strong knowledge of social media platforms and trends.
Proven experience in influencer marketing.
Excellent communication, negotiation, and relationship-building skills.
Analytical skills and the ability to interpret data to drive decision-making.
Digital Marketing & Affiliate Marketing knowledge.