General Practitioner Surgery

Job Description for PPC Expert

Experience in Paid Search (PPC) / Create and manage Pay per Click (PPC) campaigns.

Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing).

Expert knowledge in Search Engine Marketing - Paid Search (FB & LinkedIn Ads would be a plus point).

Plan, optimize, implement and manage paid search campaigns. Ensure PPC campaigns are up and optimized according to brief and best practice guidelines.

Generating reports for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

Research and analyze competitor advertising links.

Write attractive and concise copy for adverts.

Monitor budget and adjust bids to gain better ROI.

Experience with tools such as Google Analytics, Google Tag Manager, Google Spreadsheets, etc.

Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

You should be aware of new PPC strategies & technologies.

Knowledge of SEO and digital marketing concepts

Skills: PPC advertising, paid ads, campaigns management, paid search.