GENERAL MANAGER - Emirates Flight Catering

Job Purpose:
The General Manager is responsible for overseeing all aspects of the business, including P&L accountability, business strategy development, execution, business growth, and product portfolio management. The role involves matrix management of functions to ensure alignment with the Emirates Bustanica strategy, adherence to EB values and culture, and effective people leadership to drive overall business success.

Key Result Areas:

1. Lead a team across areas as diverse as precision indoor farming, product packing, inbound and outbound logistics, plant science and hygiene, quality assurance and management, marketing and promotion, and sales.
2. Lead the team to plan and deliver annual plans, providing guidance and assistance to navigate immediate challenges proactively.
3. Provide leadership and direction to the team through clear objectives and targeted development plans to enhance performance, foster talent growth, and ensure alignment with Emirates Bustanica's values and code of conduct.
4. Drive the exploration and execution of strategic opportunities for new and existing business expansion through differentiated strategic partnerships.
5. Implement a marketing strategy to promote Emirates Bustanica's brand, enhance positioning, increase market penetration, and boost sales across targeted HORECA and retail segments.
6. Develop and execute the pricing strategy and negotiation strategies for Emirates Bustanica customers to improve revenues and ensure sustained business growth.
7. Collaborate with internal stakeholders (Legal, Finance, IT, HR) to evaluate, negotiate, and finalize contracts, ensuring compliance with SLAs and adherence to organizational principles of integrity and governance.
8. Develop a strategy to optimize online sales channels to implement growth strategies, improve customer experience, and expand Emirates Bustanica's reach into new online platforms.
9. Create strong market understanding to ensure the correct product strategies are being followed.
10. Analyze current and adjacent markets for insights on key players, trends, and opportunities to identify areas for growth in the HORECA and retail produce segments.
11. Establish and maintain strong relationships with Emirates Bustanica customers, driving exceptional customer satisfaction and fostering long-term partnerships.
12. Develop and execute a comprehensive commercial strategy for Emirates Bustanica to achieve growth targets across HORECA and retail produce segments.
13. Continuously explore for new areas of value capture and additional revenue streams.

Job Context:
The General Manager oversees the strategic and commercial operations of Emirates Bustanica, ensuring alignment with the Joint Ventures strategic goals. The role requires driving business growth across HORECA and retail segments, building strong partnerships, and ensuring operational excellence while fostering a culture of sustainability and innovation within the organization.

Education Qualification:
Bachelors degree preferred or equivalent professional experience.

Work Experience:
Minimum of 9 years experience in leadership positions, preferably in the Dubai commercial market, specifically in retail and FMCG space. Experience of a brand-based portfolio of products competing at the quality end of their market is required.

Skills:
Must be knowledgeable/experienced in customer negotiations, effective communication, leadership, coaching, organizational skills, problem-solving, conflict management, and financial management including budgets, reporting, and forecasting. Excellent knowledge of Microsoft Office: Word, Excel, and PowerPoint is required.