Freelance Arabic Creative Copy Director

Hogarth is the Global Content Experience Company. Part of WPP Hogarth partners with one in every two of the worlds top 100 brands including CocaCola, Ford, Rolex, Nestle, Mondelez, and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media, both established and emerging.

The number of channels at our fingertips; the need for speed; and the drive for mass personalization all mean that brands need different solutions.

Our global team of over 7500 craft and technology experts brings together creative production and innovation to help clients navigate this exciting and ever-changing world of today's content experience.

The Creative (Copy) Director will be responsible for writing headlines in Arabic and validating translated copy for our clients' marketing materials across web, in-store, direct mail, and other channels.

The ideal candidate should possess the ability to craft clear, persuasive, simple, and compelling copy while managing a variety of projects.

This involves supervising (and reworking) the adaptation of copy originally written in U.S. English and working with translators and editors to deliver the best possible content for this high-profile global brand.

This is a freelance project-based position.

Key Responsibilities

• Write, review, and elevate campaign copy for the clients' brand and products (tech field).
• Maintain the brand tone of voice in your native language. The tone should be consistent regardless of media format.
• Writing headlines that are clear, attractive, and catchy.
• Validating short/long copy projects across different functions.
• Maintaining the brand tone of voice and cultural relevance.
• Ensuring messages are clear, following the English master copy and communicating its strategic point.
• Collaborating with Creative Directors and Editors to deliver high-quality work.
• Taking full responsibility for the quality and accuracy of work.
• Reporting to Hogarth Lead CD.
• Guide and maintain the quality of the translated long copy wherever it appears.
• Validate TV, print, and digital advertising created by our advertising agency and help steer the team in decisions made on behalf of the client.

Requirements

• Creative thinker and skilled Creative Director/Copywriter with a thorough understanding of tone/brand voice.
• A skilled wordsmith with a creative flair.
• A minimum of 7 years experience in a senior creative role, for example:
• Experience gained in the best agencies.
• Working as a copywriter and then copy-based Creative Director for several years.
• Worked on international and local brands.
• Exceptional verbal and written communication skills in your language and fluency in English.
• Understanding of language subtleties (especially when it comes to adapting creative).
• Conceptual creative who can come up with big ideas (when needed) but also focus on the smallest details like punctuation.
• Passionate about excellent writing that is thoughtful, meaningful, provocative at times, clear, and inspiring.
• Team player, easy to get along with and able to work closely with Editors and wider production teams.
• Great technical literacy and comfortable working with digital teams.

Diversity & Inclusion

Hogarth is an equal-opportunity employer. That means we believe in creating a truly inclusive culture that values diversity, equity, and inclusion for everyone through our ideas, our people, how we behave, and how we conduct ourselves. We strive to recruit people from diverse backgrounds and support them to achieve long-term success. This not only makes Hogarth a better company and place to work but an environment where everyone can give their point of view, experience, connection, enjoy opportunity, and feel a sense of belonging.

We welcome applications from everyone regardless of race, ethnicity, religion or belief, gender, gender identity, age, national origin, marital status, military veteran status, genetic information, sexual orientation, or physical or mental disability. As part of our commitment to making our hiring processes as equitable as possible, we are currently rolling out a policy which ensures that hiring managers review CVs only after they have been processed through an automated anonymization system. This aims to ensure that all candidates are considered for interview based solely on their experience and what they can bring to the role.