Franchise Hotel - Director of Sales

voco brand comes to life in hotels that you can count on but that are different enough to be fun. Unstuffy hotels, where people feel comfortable to relax, and just get on with relaxing.
Hotels that are built on sustainability where we look after the planet with the same care as we look after our guests and colleagues.

About Us

voco brand comes to life in hotels that you can count on but that are different enough to be fun. Unstuffy hotels, where people feel comfortable to relax, and just get on with relaxing.
Hotels that are built on sustainability where we look after the planet with the same care as we look after our guests and colleagues.

We re always looking for new ways to raise the bar. So we re searching for a Director of Sales with a track record of driving sales and smashing targets to help us fill our rooms, meeting suites and banquet halls.

Every day is different, but you ll mostly be:

• Develop and execute comprehensive sales strategies to achieve revenue targets across rooms, F&B, events, and other hotel services.
• Collaborate with the Commercial Director to create and implement sales plans addressing market trends and customer needs.
• Lead the sales team in maximizing revenue potential by setting clear goals and providing strategic direction.

• Drive business growth through proactive account management and new business development.
• Recommend and set revenue targets for the sales team, ensuring alignment with budgeted goals.
• Implement promotional strategies to increase profitability and improve market share.

• Manage and oversee the daily operations of the sales department, ensuring team efficiency and high performance.
• Provide coaching, training, and support to sales team members to enhance their skills and achieve objectives.
• Act as the team leader in ensuring continuity in leadership and operations.

• Maintain and grow relationships with key accounts, prospects, and partners to maximize business opportunities.
• Lead sales calls, site inspections, and client meetings to secure bookings and foster long-term partnerships.
• Oversee the successful execution of business booked, ensuring client satisfaction and operational excellence.

• Analyze market trends, competitor activities, and customer behavior to adapt sales strategies accordingly.
• Prepare and submit detailed reports, including monthly performance metrics, forecasts, and sales activities.

• Ensure compliance with brand standards and alignment with the hotel s strategic goals.
• Collaborate with marketing to develop promotional campaigns and sales collateral.
• Participate in budgeting, revenue forecasting, and financial planning to support business objectives.

• Represent the hotel at trade fairs, industry events, and networking opportunities to promote the brand.
• Organize and manage FAM trips and other client engagement activities to showcase the hotel s offerings.

• Lead by example with personal sales activities, including client interactions, achieving individual booking goals, and contributing to overall team success.

• Bachelor s degree in Business Administration, Marketing, Hospitality, or a related field (Master s degree preferred).
• A minimum of 5-8 years of progressive sales experience in the hospitality industry, with at least 2 years in a senior sales leadership role.
• Proven track record of achieving and exceeding sales targets, particularly in rooms, F&B, and events.
• Experience in managing pre-opening hotel sales operations is an advantage.

• Strong leadership skills with the ability to inspire, motivate, and guide a sales team.
• Excellent communication, negotiation, and presentation skills.
• In-depth knowledge of market trends, competitive analysis, and revenue management principles.
• Proficiency in sales tools and CRM systems (e.g., Opera, Salesforce).
• Strong organizational skills with the ability to handle multiple tasks and meet deadlines.

• Results-driven with a strategic mindset and attention to detail.
• High energy, proactive attitude, and ability to thrive in a fast-paced environment.
• Exceptional interpersonal skills to build and maintain strong relationships with clients and stakeholders.

• Fluent in English; additional languages are an advantage.
• Flexibility to travel for business needs, including attending trade shows and client meetings.
• Thorough understanding of brand standards and the ability to implement them effectively.