JOB TITLE
ROLE SUMMARY
FMCG Product Development Associate Manager is responsible for overseeing the creation and lifecycle management of products to support the growth and development of private label brands based on the category management and shopper insights methodologies. Their role is multifaceted, involving market research, product design, and ensuring that products meet quality, cost, and timeline expectations. This role works cross-functionally with sales development, sourcing, merchandising, and marketing teams to ensure decisions are informed by insights into consumer behavior, market trends, and category performance.
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