Field Marketing Services Manager, EMEAA

Field Marketing Services Manager, EMEAA (India Based)

The Field Marketing Services Manager, EMEAA will drive the business development of the hotel-funded program across EMEAA, ensuring scopes, processes and deliverables are harmonized across markets while remaining fit for purpose and localized to deliver best value to hotel teams & owners.

Your day to day

1. Oversee and manage the performance of multiple workstreams within the Field Marketing Services program.
2. Optimize key program components, fit for purpose across EMEAA - including Business Development & Hotel Contracting, Pricing, Tracking, and Performance Measurement.
3. Communicate progress updates on Field Marketing Services workstreams, identifying opportunities, risks, and planning appropriate mitigation strategies.

Workstreams:

1. Develop a growth strategy, establish milestones, and create a compelling value story for the program across the various Business Units in alignment with the Global Center of Excellence (COE).
2. Create a scalable and adaptable staffing model across various Business Units (BUs) that meets operational needs and regional specific challenges & opportunities.
3. Ideate additional service offerings, such as multi-hotel packages, à la carte services, and expanded language support, including agency selection and pricing models for a-la-carte services.
4. Establish a comprehensive roadmap for bundled Commercial Services, aligned with Sales & Revenue Services.
5. Design a consistent support framework for NHOP, integrated within Field Marketing Services, to provide effective marketing support to new hotels.
6. Define a structured way of measuring program’s impact for supported hotels, leveraging Tableau and potential other tools.

What we need from you

Education

1. Degree (bachelor or master) or equivalent in Marketing, Business or Communications.
2. Specialisations and additional qualifications an advantage ie. Revenue Management, hospitality, distribution, marketing etc.
3. English mother tongue or first language.
4. Language Skills an advantage.

Experience

1. 5+ years in hospitality preferred, or other consumer focused sector, preferably within a large multinational company.
2. Experience in engaging multiple functions with focus on project management.
3. Experience needed with agency selection and management.
4. Strong analytical and business acumen.

Technical Skills and Knowledge

1. Understanding of hotel industry, particularly in Digital Marketing.
2. Superior oral and writing communication and presentation skills, public speaking and group decision facilitation.
3. Ability to influence internal stakeholders and effectively establish strong working relationships that produce solid results, tendency to a problem solving work approach.
4. Excellent organizational and project management skills, ability to effectively and competently handle multiple projects simultaneously in a fast-paced environment.

Who we are

At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.

Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.

We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.

We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.

Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. Always welcoming different backgrounds, experiences, and perspectives.

Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.