Field Marketing Manager META

Are you ready to work at a fast-growing company where you can make a difference? Boomi aims to make the world a better place by connecting everyone to everything, anywhere. Our award-winning, intelligent integration and automation platform helps organizations power the future of business. At Boomi, you’ll work with world-class people and industry-leading technology. We hire trailblazers with an entrepreneurial spirit who can solve challenging problems, make a real impact, and want to be part of building something big. If this sounds like a good fit for you, check out boomi.com or visit our Boomi Careers page to learn more.

As Boomi continues to expand its presence in the META region, we are looking for a dynamic and results-driven Field Marketing Manager to drive demand generation, execute impactful marketing initiatives, and support our regional growth. This role is perfect for an experienced B2B marketer who thrives in a fast-paced environment, understands the nuances of the Middle East market, and can seamlessly align marketing strategies with sales objectives. If you’re passionate about creating high-impact campaigns, building strong partnerships, and driving revenue growth, we’d love to hear from you!

Please also note that this is a hybrid office / remote role where you will work at least 3 days per week from our Dubai office; and 2 days from home.

Key Responsibilities:

1. Collaborate with local sales leadership to develop, implement and execute go-to-market plans for the Middle East markets.
2. Organize and execute local events and activities, including trade shows, industry or third-party events, C-level engagements, virtual events, and workshops, to drive demand and pipeline progression.
3. Localize global campaigns, execute targeted marketing initiatives, and implement Account-Based Marketing (ABM) strategies (1: Few) to generate leads and accelerate pipeline growth.
4. Manage local partner marketing efforts, including engagement with local SIs and coordinating partner marketing plans across the META region.
5. Align marketing initiatives with pipeline and revenue objectives.
6. Analyze campaign performance to meet new logo and customer expansion targets.
7. Support the creation and promotion of local customer references.
8. Act as the 'single point of contact' for all marketing activities in the META region.

Essential Requirements:

1. Educated to degree level or similar with strong commercial acumen.
2. 8-10 years of Field Marketing experience in B2B tech, ideally with a SaaS or Enterprise Software vendor.
3. Regional experience in META markets, particularly Saudi Arabia and UAE.
4. Proven track record in event planning, campaign execution, and ABM strategies.
5. Fluency in English & Arabic.
6. Demonstrated success in demand generation, pipeline creation, and revenue growth.
7. Strong analytical skills, including event ROI measurement and data-driven decision-making.
8. Self-starter with excellent event management and project ownership skills.
9. Familiarity with sales and marketing automation tools such as SalesForce, Marketo, or similar, adept in closed-loop lead management and reporting.
10. Skilled in budget management and resource allocation.
11. Strong communication, presentation, and writing skills.

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Be Bold. Be You. Be Boomi. We take pride in our culture and core values and are committed to being a place where everyone can be their true, authentic self. Our team members are our most valuable resources, and we look for and encourage diversity in backgrounds, thoughts, life experiences, knowledge, and capabilities.

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