Field Marketing Manager

Responsibilities:

• Identifying specific regional marketing goals and objectives.
• Assisting the marketing director to develop creative strategies.
• Recommending strategies to implement in regional marketing plans.
• Analyzing local competition and strengthening the company’s brand position in assigned regional areas.
• Supervising and developing the regional marketing budget.
• Liaising with the product marketing department to suggest product alternatives.
• Understanding national marketing plans and tailoring them to suit particular regions.
• Developing a clear understanding of the financial goals in a region and the key success indicators.
• Interacting with marketing leads to formulate and supervise the regional marketing budget.
• Evaluating productivity and marketing strategies’ return on investment (ROI).