Executive - Marketing & Communications

About:

Alef Group is a pioneer in developing premier lifestyle communities, destinations, and experiences through investment and strategic joint ventures, seeking a highly motivated and results-driven bilingual ExecutiveMarketingand Communications to join our team in Sharjah.

Job Purpose:

The Executive Marketing and Communications will assist the Director Marketing and Communications in executing marketing plans, monitoring campaign performance, coordinating with internal teams, managing budgets, ensuring brand consistency, and supporting marketing, communications, and PR initiatives.

Key Accountabilities:

Marketing Management

• Assist in executing marketing strategies and plans as directed by the Director Marketing and Communications.

Social Media Management

• Manage and monitor social media channels for Olfah, Hayyan, and Al Mamsha projects.
• Plan and curate engaging content, including brand storytelling, event coverage, and promotional campaigns.
• Develop creative briefs and mood boards for designers, photographers, and videographers.
• Oversee community engagement, respond to inquiries, and track social media performance.
• Research and collaborate with influencers to maximize brand reach and engagement.

Sales, Business Development, and Community Support

• Collaborate with designers and external vendors to develop marketing and sales assets.
• Create compelling copy for digital platforms, social media, blogs, and marketing collaterals.
• Proofread and ensure the accuracy of all marketing content before final approval.
• Collaborate with the commercial team to align marketing efforts with business objectives.

Public Relations (PR)

• Support the execution of PR strategies to boost media exposure.
• Manage relationships with media outlets and secure media coverage.
• Coordinate with PR agencies to ensure timely execution of assignments.
• Track PR impact and generate reports on media reach and effectiveness.

Events & Activations

• Assist in planning and executing brand activations, launches, and exhibitions.
• Maintain an event calendar and analyze the effectiveness of past activations.
• Coordinate logistics, branding materials, and on-ground event support.

Organization & Execution

• Organize and document marketing meetings, approvals, invoices, and marketing assets.
• Support cross-functional teams, ensuring smooth execution of marketing plans.
• Act as a key assistant to the Director of Marketing (DOM), handling daily marketing functions.

Budgeting & Reporting

• Monitor marketing expenses and ensure alignment with budget allocations.
• Conduct market research, competitor analysis, and pricing comparisons.
• Prepare weekly update reports and monthly presentations on marketing performance, campaign success, and industry trends.

Educational Qualifications, Work Experience, and Skills Required:

Educational Qualification & Certifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.

Work Experience:

• 2-5 years of experience in marketing & communications, preferably in real estate or property development.
• Strong understanding of UAE's real estate market, RERA regulations, and property buyer trends.

Skills required:

• Hands-on experience with social media marketing, digital marketing, and SEO.
• Proficiency in Google Analytics, Meta Ads Manager, and CRM software (Salesforce, HubSpot, Zoho, etc.).
• Excellent copywriting, content creation, and communication skills.
• Ability to work in a fast-paced environment and manage multiple projects efficiently.
• Familiarity with graphic design tools like Canva or Adobe Creative Suite is a plus.
• Excellent communication skills in English (Arabic is an advantage).