Executive Director Strategic Marketing - UAE

Executive Director Strategic Marketing - UAE

About ETS
For more than 75 years, we have amplified products and services based on rigorous research and our belief in the power of learning. Driven by our mission to advance quality and equity in education, ETS provides learning solutions, pioneering research, and trusted assessments that help guide learners around the world on their path to new possibilities.

Our portfolio of trusted measures includes TOEFL, TOEIC, GRE, and Praxis. Along with research, development, and innovation that explores new frontiers in learning and measurement, our educational measurement solutions and research contribute to the development of new methods and tools, inform important dialogue with education policymakers, and shed light on critical issues and potential solutions - all with the aim of creating a world where all learners can improve their lives through education.

With new senior leadership at the helm, ETS aims to continue changing the lives of all learners as we expand our organization's global footprint. Our goal is to remain at the forefront of assessment and measurement efficacy within the education and ed tech space as it continues to grow and evolve.

The Executive Director, Strategic Marketing, ETS Brands leads all strategic marketing activities across ETS existing lines of business. The Executive Director plays a key strategic leadership role with the organization and provides marketing expertise and strategic, solutions-oriented counsel to brand stakeholders and cross-functional partners - internally and among global, regional, and key local partners.

Responsibilities

Strategic Marketing And Planning

• Overseeing the creation of demand-driving marketing programs to create business growth (including all marketing messaging).
• Identify ways to maximize market demand and in-market success and drive synergies across franchises and brands to improve marketing programs.
• Balancing the ETS brands within the portfolio to meet larger organizational goals and ensure the long-term health of the business.
• Leading the development and delivery of strategic marketing plans in coordination and partnership with key stakeholders, based on consumer, category, and competitive data and insights.
• Ensuring that the voice of the customer and market insight become an integral part of the business strategy and market prioritization.
• Allocating the budget at a line of business level and securing additional resources for potential opportunities and relinquishing resources when appropriate.

Equity Management

• Leading efforts to protect and develop brand equity.

Product Development

• Providing key input to the Marketing Innovation team to develop existing product line extension innovation roadmaps for core businesses.
• Collaboration and Talent Management.
• Develop marketing talent and team succession plan.
• Fostering a high-performance environment and culture of collaboration, strategic thinking, and business innovation.

Adhere to ethical standards and comply with the laws and regulations applicable to your job function.

Qualifications

• Strong collaboration and communication skills.
• Demonstrated ability to influence cross-functional teams and senior management to impact decision-making.
• Demonstrated ability to influence alignment to execute against strategic growth plans.
• Ability to think analytically and strategically to understand complex or ambiguous problems or issues.
• Coaching and mentoring skills.
• Knowledge of Microsoft Office products.
• A Bachelor's degree is required; an MBA in Marketing or equivalent degree is preferred.
• A minimum of 10 years of progressive marketing experience is required.
• International/Multicultural experience is preferred.
• Demonstrated track record of market leadership, including advertising and marketing plan development is required.
• Demonstrated track record in identifying winning consumer insights, growth opportunities, and priorities.
• Experience working with R&D, Market Research, Advertising Agencies, Finance, Legal, Project Management, and Program staff.
• Experience working with global partners.

ETS believes in a Total Rewards philosophy for our employees, and they include:

• Health, Vision, Dental insurance plans to choose from.
• Generous continuous learning support, from individual learning grants to up to 6 classes a year for tuition reimbursement as well as online learning access!
• Generous PTO and vacation time to balance your work and life.
• Additional 8 hours of PTO for volunteer work.
• Retirement plan (401(a)) and traditional Roth (403b) with company contribution.
• Commuter Benefits, Pet Insurance, 1-year subscription to Calm App.

ETS is mission-driven and action-oriented:

• Diversity, equity, inclusion, and belonging are at the forefront of the ETS employee's daily work.
• To further foster an inclusive environment, ETS is home to a wide variety of Affinity groups that celebrate the diversity of our talented employees.
• ETS offers multiple Business Resource Groups (BRG) for you!
• ETS encourages employees to become active volunteers in their communities and schools through the ETS Cares Giving Campaign.

ETS is an Equal Opportunity Employer comprised of people with different experiences, strengths, and backgrounds who share a passion for advancing quality and equity in education. We are dedicated to building teams that reflect the various backgrounds, experiences, and identities of those we serve. The Talent Acquisition team strives to ensure candidates enjoy a fair and equitable hiring process. We believe our differences empower us to be a better team, making better decisions and delivering better results.