Event Director - Exhibition

B2B Trade Show/Exhibition experience is a must

Job Function:

Maintain regular contact and visit existing and potential clients to ensure current and new business is developed along with monitoring competitor activity to identify new strategies for the event.

Seek out, evaluate and develop new business opportunities through organic growth/new product development to maximize revenues and establish/maintain relationships with partners.

Responsible for converting strategic objectives into tactical plans, and leading the execution of these across sales, marketing, content, and operations.

Work closely with the Sales Director for the commercial management and development of the event to deliver agreed new business and renewal revenue targets within time and cost constraints.

Support the Portfolio Director to manage and deliver the event P&L.

Monitor sales performance and track in comparison to forecasts.

Oversee the development of the marketing strategy and work with the Senior Marketing Manager to improve the overall visitor experience to the event.

Oversee the operational preparations for the event and ensure that these are delivered to a high standard.

Minimum Qualifications and Experience:

P&L experience mandatory.

Develop sponsorship and branding opportunities within your product location and develop cross-product opportunities.

Ensure the database is managed to maximize its effectiveness and achieve Sales and Sponsorship targets. Appoint and manage Agent network.

To provide Agent support and information on any new developments, sales tools, marketing opportunities, trends, along with achieving new business and ensuring customer retention rates are achieved.

Communicate business direction to team members through communication channels and manage and develop key stakeholder relationships.

Monitor ongoing performance against budget through monthly review of revenue and costs using the budget tracker.

Establish monthly forecasting process to determine likely show result in budget tracker.

Oversee the development of the marketing strategy and marketing objectives for the event(s).

Minimum Qualifications and Knowledge:

5-7 years experience within Events with 2-3 years project management experience.

3-5 years People Management experience.

• Full budget control and forecasting experience.