Employer Branding Specialist

Driven Properties, a leading real estate agency in Dubai, is seeking a creative and strategic Employer Branding Specialist to enhance our reputation as an employer of choice in the competitive real estate market. In this role, you will work closely with HR and marketing teams to develop and implement branding strategies that promote our company culture, values, and unique employee value proposition.

Key Responsibilities:

1. Develop and execute employer branding strategies to attract top talent and improve employee engagement.
2. Create compelling content for various platforms, including social media, career websites, and job postings that showcases Driven Properties' culture and values.
3. Conduct market research and competitor analysis to identify trends and best practices in employer branding.
4. Collaborate with HR and recruitment teams to align employer branding initiatives with hiring goals.
5. Manage and enhance the company’s online presence on platforms like LinkedIn, Glassdoor, and other employer review sites.
6. Organize and participate in recruitment events, job fairs, and community outreach programs to strengthen the company’s presence.
7. Measure and analyze the effectiveness of employer branding initiatives through metrics and feedback.
8. Engage employees in branding initiatives, encouraging their participation in sharing their experiences and testimonials.
9. Stay updated on industry trends and emerging tools for employer branding.

Minimum Requirements:

1. Bachelor's degree in Marketing, Human Resources, Communications, or a related field.
2. Proven experience in employer branding, marketing, or recruitment within a corporate setting.
3. Strong understanding of branding principles and digital marketing strategies.
4. Excellent storytelling and content creation skills.
5. Proficiency in social media platforms and online branding tools.
6. Strong analytical skills to interpret metrics and gauge effectiveness of branding strategies.
7. Exceptional communication and interpersonal skills.
8. Ability to work independently and collaboratively within a team.

Benefits:

1. Opportunity to work with a leading real estate company in Dubai.
2. Collaborative and dynamic work environment.
3. Competitive salary and benefits package.
4. Opportunities for professional growth and development.