Employer Branding Specialist

About Metropolitan Capital Real Estate:

Established in 2008, The Metropolitan Group is a distinguished company that has been dedicated to providing exceptional property-related services and support to clients in both local and international markets. As a prominent leader in the UAE real estate sector, Metropolitan Capital Real Estate, is acclaimed as one of Abu Dhabi's premier real estate agencies. We hold the prestigious accreditation as a broker for licensed developers in Dubai, Abu Dhabi, and Ras Al Khaimah, and have consistently earned accolades for our remarkable sales achievements from prominent UAE real estate developers such as ALDAR, IMKAN, REPORTAGE, EMAAR, MERAAS, DAMAC, Dubai Properties and many others.

Job Overview:

We are looking for a creative and strategic Employer Branding Specialist to enhance our company's reputation as an employer of choice. The ideal candidate will develop and execute employer branding strategies, ensuring our brand attracts and retains top talent. This role requires collaboration with HR, marketing, and leadership teams to create compelling content and initiatives that showcase our company culture, values, and career opportunities.

What you'll do:

• Develop and implement an employer branding strategy aligned with the company's values and business goals.
• Conduct research to understand the perceptions of current employees and potential candidates.
• Create engaging content, such as videos, blogs, and social media posts, to showcase the company culture and employee experiences.
• Manage employer branding campaigns across various platforms, including LinkedIn, Instagram, Glassdoor, and others.
• Partner with HR to identify and promote key employee value propositions (EVPs).
• Collaborate with the marketing team to ensure alignment with the overall brand identity.
• Launch and manage employee advocacy programs to encourage team members to share their positive experiences.
• Highlight employee stories and achievements to build authentic connections with potential candidates.
• Organize and participate in employer branding events, such as career fairs, webinars, and open houses.
• Support internal initiatives that promote a positive workplace culture.
• Monitor and analyze the effectiveness of employer branding initiatives using KPIs such as engagement rates, application numbers, and employee satisfaction.
• Provide regular reports and recommendations for continuous improvement.
• Being responsible for any other related duties as required.

What we're looking for:

• [Bachelor's degree in Marketing, HR, Communications, Business, or a related field.
• 1+ years of experience in employer branding, recruitment marketing, HR, or corporate communications.
• Strong writing, storytelling, and content creation skills.
• Experience managing social media platforms and digital marketing campaigns.
• Ability to work with cross-functional teams and engage employees at all levels.
• Knowledge of employer branding tools (LinkedIn Recruiter, Glassdoor, social media analytics, etc.) is a plus.
• Strong analytical and project management skills.

What We Can Offer:

• Working visa and Emirates ID.
• Competitive salary, benefits, and bonuses.
• Dynamic and collaborative working culture.
• Access to training and development programs to enhance your skills and advance your career.
• Comprehensive work residency and medical insurance coverage.
• Relocation to Abu Dhabi, UAE (if necessary).

Join Metropolitan Capital Real Estate:

• Leading company in the UAE market with 15 years of experience.
• Top-selling broker with all major UAE developers.
• Recipient of the International Property Awards 2022 for Best Real Estate Agency.
• Accredited as a GREAT PLACE TO WORK in the UAE for 3 years in a row.
• Awarded with the Feefo Platinum Service Award 2024 for delivering exceptional customer service in the real estate industry.
• At The Metropolitan Group, we highly value: trust, integrity, teamwork, drive and respect.