Communications Specialist

Roles and Responsibilities

• Generate engaging content for both internal and external channels to promote Siemens Energy.
• Plan and execute multi-channel campaigns.
• Maintain the MEA web pages and MEA Hub content on the SE website including creating briefs, conducting analysis, and implementing website projects.

Stakeholder Collaboration and Communication Strategy:

• Collaborate extensively with various stakeholders across Siemens Energy to ensure content aligns with company objectives and values.
• Provide communication consultation to support HR and I&D initiatives and employer branding campaigns.
• Act as a trusted advisor to internal stakeholders, supporting their business objectives with effective communication strategies.

Analysis and Optimization:

• Analyze the effectiveness of communications to continuously adapt and improve strategies.
• Focus on data-driven analysis of content to attract and engage potential and current employees.

Channel Development and Crisis Communication:

• Drive the development and management of internal communication channels such as SharePoint, Viva Engage, and newsletter tools.

What You Bring

• A degree in communications, public relations or Marketing.
• Minimum 3-5 years’ experience in a communications role.
• Knowledge of the Energy industry is a plus.
• Proficiency in Arabic language is an advantage.
• Strong Writing Skills: Excellent ability to write clear, engaging content for various platforms, including press releases, articles, social media, and internal communications.
• Communication Strategy Development: Experience in developing and executing communication plans that align with organizational goals and target specific audiences.
• Media Relations: Skills in building and maintaining relationships with journalists, bloggers, and influencers to promote the organization's message.
• Social Media Proficiency: Familiarity with social media platforms and tools for managing online presence and engaging with audiences.
• Crisis Communication: Understanding of crisis communication principles and experience in developing strategies to manage communication during challenging situations.
• Research Skills: Ability to conduct research and analyze data to inform communication strategies and measure their effectiveness.

Desired Candidate Profile

As a Communications Specialist, you’ll be responsible for creating and implementing communication strategies that effectively convey messages to various audiences. Here are key skills and qualifications essential for this role:

1. Strong Writing Skills: Excellent ability to write clear, engaging content for various platforms, including press releases, articles, social media, and internal communications.
2. Communication Strategy Development: Experience in developing and executing communication plans that align with organizational goals and target specific audiences.
3. Media Relations: Skills in building and maintaining relationships with journalists, bloggers, and influencers to promote the organization's message.
4. Social Media Proficiency: Familiarity with social media platforms and tools for managing online presence and engaging with audiences.
5. Crisis Communication: Understanding of crisis communication principles and experience in developing strategies to manage communication during challenging situations.
6. Research Skills: Ability to conduct research and analyze data to inform communication strategies and measure their effectiveness.
7. Project Management: Strong organizational skills to manage multiple projects, timelines, and deliverables simultaneously.
8. Interpersonal Skills: Ability to collaborate effectively with cross-functional teams, stakeholders, and leadership to ensure cohesive messaging.
9. Brand Management: Knowledge of brand positioning and messaging to maintain a consistent organizational image.
10. Technical Proficiency: Familiarity with communication tools and software (e.g., CMS, email marketing platforms, design software) to create and distribute content.
11. Presentation Skills: Strong verbal communication and presentation abilities to convey ideas and information effectively to various audiences.
12. Continuous Learning: Commitment to staying updated on industry trends, emerging communication technologies, and best practices.