Product Specialist

Roles and Responsibilities

Product Specialist - Surgical Instrument, responsible for promoting and selling our products and services to meet and exceed established sales targets. In this role, you will strategically plan the production, marketing, and sales of the product and interact with customers to achieve sales targets and ensure profitability and continued growth of the product in line with overall company direction (Covering UAE).

Responsibilities:

• Achieve the sales target in the assigned product lines.
• Proper contact and relationship management with principal co. and representatives to ensure proper interactions and field visits.
• Frequent visits and coverage of all potential to existing customers to ensure high customer satisfaction and repeated business from the accounts.
• Relationship management with key customer accounts and inducer in order to increase market share.
• Efficient execution and delivery of purchase orders in order to meet customer expectations to ensure proper ordering and configuration of purchase orders.
• Give monthly feedback on required product stock and monitor expiries to maintain proper stock.
• Ensure and maximize the full usage of all available sales tools like demo units, PowerPoint presentations, samples, product data sheets, and formal presentational workshops.
• Timely and accurate response for all quotation requests and tenders for getting on-time business. Communication with the customer to follow-up with payments and to extend support in the collection process as and when required.
• Expected to actively participate in the business development process, continuous review of the end-user prices and cost prices based on market dynamics and trends.
• Responsible for new accounts & introduction & implementation of new products.

Requirements:

• Bachelor’s Degree in Nursing, Biomedical Engineering, Health & Life Sciences, Medical Technology, or Equivalent Experience.
• 2 years of relevant experience, preferably in surgical instruments or electrosurgical machines & accessories in UAE.
• Excellent English communication, negotiation, and presentation skills.
• Demonstrated ability to absorb technical, clinical, and product knowledge and disseminate it effectively to all levels of healthcare professionals.
• Demonstrates a consistent positive attitude towards the role, working in a team and upholding corporate image with the customers.
• Listening Skills, Negotiation Skills, Cross Selling Skills, Analytical Ability, Leadership Skills, Service Orientation.
• Interpersonal Skills, Self-Management, Time Management Skills, Valid Driving License.

Desired Candidate Profile

1. Product Knowledge

• In-depth Product Expertise: A thorough understanding of the product's features, benefits, specifications, and the technology or processes behind it.
• Competitive Knowledge: Awareness of competing products in the market and the ability to highlight unique selling points (USPs) to customers.
• Lifecycle Management: Knowledge of the product lifecycle from development, launch, and growth stages to maturity and eventual phase-out.

2. Customer Focus

• Customer Needs Analysis: Understanding customer needs and tailoring the product offering to meet those needs. This includes gathering feedback from customers and sales teams.
• Product Recommendations: Recommending the right products to customers based on their specific requirements, including technical and non-technical aspects.
• Customer Support: Providing technical support and troubleshooting assistance to customers regarding the product, ensuring they get the most value from it.

3. Sales and Marketing Support

• Sales Enablement: Supporting the sales team with product information, training, and collateral to help them effectively sell the product.
• Presentations and Demonstrations: Conducting product demonstrations and presentations for customers or internal teams to highlight key features and benefits.
• Marketing Collaboration: Working with marketing teams to develop promotional materials, campaigns, and product positioning strategies to increase market penetration and sales.

4. Technical Skills (If applicable)

• Technical Understanding: For tech-heavy products (e.g., software, machinery), a solid grasp of the technical aspects is essential to communicate with both technical and non-technical stakeholders.
• Troubleshooting: Ability to identify, diagnose, and resolve product-related issues or direct customers to the appropriate technical support team.
• Documentation and Manuals: Assisting in creating user manuals, guides, FAQs, and other documentation to ensure customers and internal teams understand the product’s features and usage.