Content Creator

Job Overview:
We are looking for a creative and innovative Content Creator to join our marketing team with a strong background in both the technology and fashion/cosmetics industries. The ideal candidate will be responsible for producing high-quality content that aligns with our brand's vision, driving engagement across social media, PR & events, and performance marketing campaigns.

Key Responsibilities:

1. Content Creation for Brand Management:
   
   • Develop compelling content that supports brand strategies and elevates brand awareness.
   • Maintain brand consistency across all content formats including written, visual, and video.
   • Conduct market research to identify key trends in fashion, cosmetics, and technology, incorporating them into content creation.
2. Social Media Content Development:
   
   • Create engaging and on-trend content for social media platforms including Instagram, TikTok, Facebook, and YouTube.
   • Stay updated on social media trends and create timely content that resonates with the target audience.
   • Plan, produce, and schedule social media posts ensuring alignment with the overall marketing calendar and campaign goals.
3. Public Relations & Events Content:
   
   • Generate content for press releases, event promotions, and media kits.
   • Collaborate with the PR team to create visuals and written material for product launches, media events, and influencer collaborations.
   • Capture and share live event content across social media platforms, creating real-time engagement opportunities.
4. Performance Marketing Support:
   
   • Assist the marketing team by producing content for paid campaigns including ads, landing pages, and email marketing.
   • Collaborate with the analytics team to create data-driven content optimized for performance, adjusting based on key performance indicators (KPIs).
   • Utilize SEO best practices to ensure content ranks highly in search engines, increasing organic traffic and conversions.
5. Collaborative Efforts:
   
   • Work closely with the design and video production teams to ensure content is visually appealing and consistent with brand aesthetics.
   • Partner with influencers, bloggers, and other external creators to co-develop content that expands brand reach.
   • Take an active role in brainstorming sessions to bring fresh, innovative ideas to the content strategy.

Qualifications:

• Bachelor's degree in Marketing, Communications, Design, or a related field.
• 5 years of experience in content creation with a focus on fashion/cosmetics and technology industries.
• Strong portfolio showcasing work across various platforms including social media, blogs, and digital campaigns.
• Excellent storytelling skills with the ability to create engaging written and visual content.
• Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator) and video editing software.
• Familiarity with social media tools and platforms like Instagram, Facebook, TikTok, and analytics tools (e.g., Google Analytics, Facebook Insights).

Skills:

• Creativity and innovation in content production with a keen eye for trends and aesthetics in fashion and beauty.
• Understanding of digital marketing principles and performance optimization.
• Strong communication and collaboration skills with the ability to work closely with multiple teams.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Knowledge of SEO best practices and influencer marketing.

Remote Work: No