1. Digital Strategy: Develop and execute comprehensive digital marketing strategies to drive online traffic, brand awareness, and conversions.
2. Product Strategy: Define and execute product development strategies that align with the company's goals and market demand.
3. Product Planning: Create detailed product roadmaps, including feature prioritization, timelines, and resource allocation.
4. Cross-Functional Collaboration: Work closely with design, engineering, marketing, and other teams to drive product development efforts.
5. Product Requirements: Define clear and comprehensive product requirements, user stories, and use cases.
6. Project Management: Manage the product development life cycle, including project schedules, budgets, and resource allocation.
7. Quality Assurance: Ensure product quality through testing and validation processes.
8. Launch and Marketing Support: Collaborate with marketing teams to plan and execute product launches effectively.
9. Content Creation: Create engaging and relevant digital content, including website copy, blog posts, social media updates, email marketing campaigns, and multimedia content.
10. Social Media Management: Manage and maintain social media accounts, including content scheduling, audience engagement, and performance tracking.
11. Email Marketing: Design, execute, and analyze email marketing campaigns to nurture leads and engage with customers.
12. SEO and SEM: Optimize website content for search engines (SEO) and manage paid advertising campaigns (SEM) to improve online visibility and traffic.
13. Analytics: Monitor and analyze digital marketing performance, using data-driven insights to make informed decisions and improvements.
14. Market Research: Stay up to date with industry trends, competitors, and customer preferences to identify opportunities for growth.
15. Collaboration: Work closely with graphic designers, developers, and other team members to ensure cohesive branding and messaging.
Desired Candidate Profile
Experience: 3-5 years in relevant field.