Media Associate Director

Job Title: Media Associate Director

Job Description:

Key Responsibilities:

1. Client & Internal Relationships:
   1. Manage day-to-day client interaction.
   2. Manage expectations of clients and deliverables.
   3. Advise clients on best ways to integrate media into their advertising and marketing programs.
   4. Assist Business Director in growing business opportunities within current clients.
   5. Keep up with the latest trends in media and proactively propose innovative solutions to clients.
   6. Inform team/client of new opportunities or issues.
   7. Participate and lead, if appropriate, face-to-face client and vendor meetings.
   8. Build positive relationships with internal and external teams.
   9. Assess problems and concerns systematically and proactively resolve issues.
   10. Provide guidance to team members and nurture/promote a team environment.
   11. Capable of managing multiple deliverables and ability to seamlessly transition among them in a timely and efficient manner.
2. Communications Skills:
   1. Express oneself clearly and concisely in oral communications in English.
   2. Writes in a clear, compelling and concise manner.
   3. Knows their craft inside out and is confident to handle challenging media questions from clients without hesitation.
   4. Organizes ideas and information logically and sequentially.
   5. Assists/leads in the development of media/digital presentations and tactical POVs, as needed.
   6. Develop client reports that are clear, compelling, and persuasive.
   7. Ensure key information is provided to the team regarding client issues, internal agency issues, changes in account status, etc.
3. Media Skills:
   1. Knowledge of local media, digital, SEM, and social landscape; consistently keeps up with new digital trends.
   2. Knowledge of digital tools (DCM, DV360, Meta, etc.).
   3. Ability to understand and analyze digital data, review reports, and set benchmarks.
   4. Ability to devise digital solutions as part of overall media strategies for clients.
   5. Support media and digital training for the team as necessary.
4. Managerial Skills:
   1. Able to guide and supervise planners and managers to create and maintain media plans and media buy authorizations based on clients’ various initiatives.
   2. Able to guide and supervise implementation and operational aspects of the business including digital ad serving, digital operations, finance operations, and traditional media buying operations.
   3. Able to be both a leader of a team as well as being a team player in promoting team cohesiveness.
   4. Nurture and inspire juniors, ensuring their development and growth plans are in place.
   5. Have regular and open dialogue with team members and maintain a clear view of their career progression capabilities.
   6. Provide job specifications to all members of the team and ensure timely appraisal of their performance on objectives to be met.

Qualifications:

1. 6 – 8 years of media planning/digital experience/client management.
2. Thrives in a fast-paced, constantly changing environment; can adapt plans due to changes in client objectives, priorities, or budgets while minimizing impact on project momentum.
3. Strong analytical skills, ability to relate results to client business objectives.
4. Excellent stakeholder management skills, with the ability to articulate directions to different stakeholders within the agency and within the client organization to effect positive change/improvements to the project/campaign.
5. Strong independent decision-making, organizational, planning, and problem-solving skills.
6. Ability to work in a fast-paced environment and under high pressure.
7. Balanced ability to perform analytically and creatively.
8. Media vendor negotiation experience.
9. Digital implementation experience.
10. Well-organized multi-tasker able to work independently.
11. Good command of the English language and interpersonal communication skills.